Everyone I talk with loves these commercials by e*trade mobile pro. Why do we love them so? I will take a shot with my behavioral sciences and marketing background and hopefully we can apply to our viral marketing campaigns. The choice of baby as an endearing messenger. The baby and the animation applied are perfect. [...]
Did you know that the U.S. Navy Special Warfare Program understands and applies a systematic approach to marketing? The Navy does not struggle with getting candidates to apply for the Navy SEAL selection course. They do however, struggle to find the right candidates that have what it takes to complete entire selection, training, and qualification [...]
Susan Bratton and the Dishy Mix is one of my favorite podcasts. I listened to the following podcast during my workout and was introduced to one of my new favorite sayings-the talkable soul of your brand. I have provided you with a partial transcript of this discussion. Rohit Bhargava, Author of “Personality Not Included” and [...]
Most conventional marketing is failing because it attempts to sell something vs. branding one’s product or service as truly unique and leading with incredible content in enabling one’s ideal customer to get to know, like, or trust you. Take it one step further… Are you integrating your brand with a marketing conversation that is taking [...]
Join Scott Jordan and I as we discuss branding. Scott and I try out skype and video recording to conduct this video blog. Slight moments of video static, but all in all worked great. We are still learning and will improve on slight delay of wording and not stepping over one another. We plan on [...]
A good presentation is like Madonna…always willing to re-invent oneself. You can re-invent a message with visuals, a creative font style (sometimes bold like wearing breast cones and a wedding gown, and other times statement provoking like an elegant cochin font action verb , and maybe, just a little bit of talent. A keynote presentation [...]
As a small business owner you are in charge of marketing. You are in charge of your marketing, right? The days of winning the marketing war with a ["er] strategy are over with. “Better, faster, cheaper…” NEWSFLASH Will Robbins! Every lame copycat marketer is saying they are [er]. Our customers have heard it before and [...]
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