Join Scott Jordan and I as we discuss branding.

Scott and I try out skype and video recording to conduct this video blog. Slight moments of video static, but all in all worked great. We are still learning and will improve on slight delay of wording and not stepping over one another. We plan on conducting more together.

We discuss:

1. Definition of branding?

2. Are brands born or made?

3. Is branding a more efficient way to sell products and services?

4. How do you reconcile one’s persona with a company brand?

5. Recommendations on developing and implementing a brand strategy for solopreneur and entrepreneur small business owners?

Comment on this video below. What are your thoughts on developing your brand?

Maybe, you want to share your greatest frustration surrounding branding or even your greatest success in branding your company.