When did you realize if you are a small business owner that you are in the presentation business? We work with our clients to design, deliver, and re-purpose on-line and off-line presentations. The goal is for a presentation to be part of a personality experience pathway for those who listen or watch. We want you [...]
If you were a Virtual Business Gym member, you would have received this post in your secure gym. You would have been given a workout this week preparing you to choose a visual metaphor as the starting point in determining what you want. I would have attempted to encourage you or not feel bad about [...]
The prospective client who excluded himself today is reading this post… He is such a great and talented guy. A successful blogger, author, teacher, and possibly a successful digital entrepreneur. He is everything we are looking for in a client, except we professionally determined we are not a fit at this time. He has all [...]
Strategic Incubator Case Study: Company: Sweet Pea Bicycles, Portland, Oregon Target Focus: Custom made bicycles for women Overview of Sweet Pea Bicycles: (Watch Videos) sweetpea bicycles from daniel sharp on Vimeo. Natalie Ramsland, Founder of Sweet Pea Bicycles is featured in these free promotional videos. Some produced local in our home of Portland, Oregon and [...]
What if your client conversations were similar to meeting with a dear friend at your local coffee shop? What if your workshops were like being on a subway and you are pulling into your stop, but all the sudden a band starts playing and you decide to stay on the train and see where it [...]
If you could only choose to answer 4 questions that could determine if the person reading or listening to you will choose to buy or not from you, what would those 4 questions be? In case you don’t, we do… And you can repeat them over and over again in your on-line and off-line promotional [...]
How do you know if you are delivering meaningful conversation? I’m asking you to consider the big picture in deciding if you are engaged in marketing or meaning-making? I was reading Lois Kelly’s, Beyond Buzz this weekend. We made the book pilgrimage to the Portland landmark, Powell’s Bookstore where Beyond Buzz by Lois Kelly found [...]
If you plan on creating & delivering a product or service where you offer community access to one another (many good reasons why you should) you are attracting a cast of characters. The Over-Expressive Freud The You Wanna-Be The Know-It-All The Commiserator Let’s put this in context… A client had us create a new membership [...]
I’m the person who just six-months ago thought Twitter was the stupidest thing ever for professional use. I was ignorant. Did you experience the same delayed enlightenment? Here are my two overlooked uses of Twitter: 1. # Hashtag Chat Room A (# Hashtag) is a means to create groupings on Twitter. It can be by [...]
At The Strategic Incubator, we monetize + time-shift + re-purpose your sustainable business idea. Watch this brief video and you can see a virtual metaphor of what we mean by re-purposing. Now, I need you to apply what you learned in this video to your business. What are ways you can repurpose your products, services, [...]
Clients & Community 1. Authenticity Authenticity is honesty, but it is also sharing a truth in a manner in which other members of your group want to receive that truth. Most people error on the side of complete honesty and transparency but fail in the delivery. For example, changing the world view of someone is [...]
The surprise 40th birthday party for my best friend started out by me picking Michael up at Baltimore Airport on a warm July of 2001 day… Michael Tomlinson, based in Seattle, is a folk singing legend in my home of the Pacific Northwest. Like me, Michael grew up in the South and never returned after [...]
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