What if your client conversations were similar to meeting with a dear friend at your local coffee shop?
Use Your Cafe Voice
What if your workshops were like being on a subway and you are pulling into your stop, but all the sudden a band starts playing and you decide to stay on the train and see where it takes you as you enjoy the music?
Use Your Subway Voice
Perhaps you can’t relate to these questions or imagine these comparisons because we have personally led and received crappy communication devoid of any experience take away?
I am evolving from awareness to mindfulness in creating new and unique client experiences. I am committed to delivering a whole new experience in the seemingly mundane of such activities as introductory phone calls, capability presentations, course of action presentations, and even the traditional boring proposal process.
I started by choosing a desired future-perfect action verb to describe my ideal client engagement experience?
Is worship too bold for you?
What is your process to create a meaningful client experience in the mundane of a meeting or workshop?
About two years ago, this question that you pose was really eating me alive. In a highly commoditized business, such as investment counsel (which I am in), I really wanted to change my process of both attracting clients and meeting with prospective/existing clients. Still struggling with the workshop/seminar arena, but what I have been able to do is to really ask well pointed questions to whoever I was sitting down with. Questions that required a good bit of preparation on my part and questions that I knew my competitors would probably not be asking. This has made a world of difference for me in client acquisition. If I had to sum it up and just give a sample of my “process” that makes my appointments with propsects or clients more meaningful for them, I would say this is my favorite: In order for you to feel successful about your decision to come onboard with us, what has to happen over the next three years?
Be well Matthew…your process question above got me thinking again. Very thought provoking.
Matt
Matt,
I love your question:
In order for you to feel successful about your decision to come onboard with us, what has to happen over the next three years?