Does advertising work for your local small business? Really? Watch this funny video and learn what our customers want from us to avoid a break-up. Sure this video demonstrates an advertising agency & client relationship, but I want you to apply what you see in this video to your advertising to your clients. What will [...]
I wanted to share with you the overlooked benefits of conducting teleseminar interviews with thought-leaders in your market space. At The Strategic Incubator, we have a great deal of experience in this area. In a span of one-year, between our clients and our own expert interview teleseminars, we have led or designed over 100 such [...]
Rather listen than read? We believe the greatest opportunity in our market place today is to work with local small business owners in making successful off-line businesses successful in our on-line world. Specifically we are talking about local small business owners who either don’t have a web presence or those who have an ineffective web [...]
My family and I have some Spring rituals that assist us in officially welcoming the new change in season. They include working in our garden and making bread. One of the areas of cooking I enjoy the most is baking bread. It is sometimes my spoon, my napkin, and even on occasion after my two [...]
How do you respond when a prospective client that said NO to your offer six months earlier calls you up saying they want to have another discussion about becoming a client of yours? How do you feel when you receive those phone calls? Are you happy, surprised, optimistic… What will you say to that person [...]
Rather listen than read? Want to hear a fish tale? This is not the one about the “fishers of men.” Some modern day Pharisees (Marketing Consultants) don’t like that one so much. I’ll share the fish tale relating how your most reliable indicator of small business marketing profit is the “quality of your {marketing} stream. [...]
Rather listen then read? If so, click the play button below. Have you heard of Veruca Salt? If you are under the age of 30, then just stop thinking. For those of us over the age of 30, I’ll give you a hint by watching the video below. After you watch the video, I’ll share [...]
Would you rather listen to this blog post? I don’t know squat about today’s Generation X & Y work tendencies. Our oldest daughter Jordan is part of Generation Y and I say again, I don’t know squat about Generation X & Y work tendencies. Jordan is smart, beautiful, and driven (just like her mother and [...]
Today, those cool kids from 37 Signals featured our latest blog post. You can see it here. Click on icons below and learn more about Backpack for your internal project management and intranet and Basecamp for your client project management.
We love Backpack as our team project management tool. Let’s say you are working on a project for a client. The project consists of stuff you need to share and get done with your team and you also have stuff you need to share with your client. The two should always be separate. Think of [...]
Happy Mother’s Day! What is most important to a mother on Mother’s Day? Ask any mother what’s most important to a mother and they will most likely share the same guidance as Anderson Cooper’s mother. Watch this great reminder video. The Strategic Incubator consists of sons who want to tell our mothers and our wives [...]
What specific incident taught you as a small business owner that you were going to get your butt handed to you if your business was not {a/the} solution to a {unmet or under-served} problem of a highly focused market? Maybe it was: You are days or moments away from quitting your dream of having your [...]
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