We love Backpack as our team project management tool.
Let’s say you are working on a project for a client. The project consists of stuff you need to share and get done with your team and you also have stuff you need to share with your client. The two should always be separate.
Think of Backpack as your small business intranet where you share, store, secure, and discuss everything that is important for your team to accomplish a client engagement.
You can add any combination of notes, to-dos, files, photos, and dividers to a page. Pages just take seconds to create and can be used to organize, share, and discuss anything. See photo below and view the easy setup visual.

Backpack Page Created in Seconds
For example, we are currently working on multiple client engagements. We have an office located in Greater NYC area and one in Portland. Occasionally we have specialty contractors from different parts of country. We needed a shared system enabling each person to access, share, and store information vital to the client project success.
I’ll share a brief overview of how we use Backpack within minutes of partnering with a new client.
When Company-X partners with The Strategic Incubator, a process is set in motion:
- We establish a Backpack page of Company X. It takes us about 10 seconds and then we click one button to send an automatic email and text message notifying selected members of our team that we have a new project page.
- Each team member gets to work adding to the to-do list, notes section, and the writeboard section to brainstorm some preliminary creative ideas.
Before Backpack, we would pick-up the phone and receive a work status a few times a day.
Now, we just open our shared and secured Backpack URL site from any computer and in seconds I can see exactly what our individuals are doing.

Work Status
What if I’m on the road and I did not have immediate access to my Mac laptop?
No worries, because Backpack is a web application and I can access our business account from anywhere and from any computer.
Here are some more ideas of how you can use Backpack for your own fast business:
- Market research page. Everyone collects and places shared market research on one page.
- Media kit. You can place all of your media coverage over time on one page and then share with anyone-including the press.
- Meeting prep notes. Stop wasting time trying to brief one another on an upcoming. Post it on your Backpack page and there will be no excuses for everyone to be prepared.
- Standard Operating Procedures. Think of all the times you may have prepared a document, a proposal, or a document that you will use over and over again. Why not keep an on-going page of documents and protocol so you no longer have to repeat.
- Most frequently asked questions. Keep a list of your most frequently asked questions in one place and then email to anyone you like for quick and easy client support.
- Shared calendar. We know where and what we are doing at all times. Backpack makes it a snap to share a master online calendar.
- Share design ideas. Have an idea for a certain graphic for one of our client seminars? Upload it and share with everyone.
- Professional education notes. Let’s say one of our team members attends a meeting. That night before happy hour, he can update and share the important stuff with everyone.
All of this sounds like it should be really expensive right?
How does $24 dollars per month sound? We thought the same thing… This is a no-brainer price.
If you decide you want to learn more about Backpack as your fast business intranet and internal project manager, I will share the Backpack home page with you and you can determine if it’s what you need.
If you decide you need, please consider letting us know in the comment section below how you are using and like for your own business.


Matthew,
We currently use Basecamp to manage client projects (as well as our own internal projects) – should we consider switching and using Backpack? I know they are both 37signals products – just a bit confused on how they play together…
Thanks!
You can download a free BaseCamp trial form 37 Signals. That is the best way of determining its capability vs your needs.
In my view Backpack is a personal or group information manager (calendar, journal, etc wheres Basecamp is a project manager. It has Milestones rather than a calendar for example.
Unfortunately the programs don’t integrate very well at all, nor does Highrise, another 37 product! They are all good products but there is very far too little linkage between them and there is some overlap. If you buy all three . . . in some cases you will have difficulty deciding which program to use.
Kyle,
Think…
Backpack-Manage your internal project efforts. (Information you would not share w/clients, but your team.)
Basecamp- Manage your client project. (Information you would expect to share w/clients.)
Hope this helps.
Got it!
Don,
You offer great insight about the challenge of using Basecamp, Backpack, and Highrise synergistically.
At first we struggled with our intended use of Basecamp and then Backpack.
Once we decided to use Backpack as our internal project manager and Basecamp as our client project management tool, then we were good to go.
The open bar menu feature allows us to easily switch from Basecamp to Backpack without having to log-in. Also, the newsroom function on Backpack easily lets us know when someone has provided an update.
Thanks—Matthew
I currently use Backpack as a personal calendar and place to store documents for the business on the solo plan. I use Basecamp to manage all of my clients projects, as well as Highrise to manage client information and internal tasks. I was interested in upgrading my Backpack account to use as a means for team communication, however so often I communicate privately with various freelancers during different parts of the process. I know you can do this in Basecamp, but I didn’t notice a way to do so in Backpack, only openly with everyone. I know you can set it to only notify particular individuals, but when I ran some tests with dummy accounts, they still had access to the messages when logging in. I was hoping to use it as a central system for all internal communications, in which case not everyone is privy to the same information. Did I simply overlook a feature of the service which makes this possible?
Matthew,
I appreciate your insight.
I’m going to send you a link that I believe will answer your question about providing access to only certain people. For example, we sometimes have contractors involved in a project. On occasion, there is info that they should not be privy. So, we provide access to only certain people. We have not experienced the same problem as you indicated about people still having access to messages when we restricted them to certain pages.
Matthew, check-out this link from Backpack and see if it helps you out.
===>> CLICK HERE
Let me know if it helps you out.