Wedding planners are just one of our ideal clients. Wedding planners who specialize in planning weddings for plus-size brides & grooms are on our rock star ideal market niche dream list, but wedding planners in general are wonderful. I bet you’ve seen the video below before on TV. This Sprint video presents the experience of [...]
Most small business owners develop a web presence by starting with a website. Most of those websites will be a blog platform. The next step is to deliver your content. Whatever it is that you will talk about to those people who might be reading, listening, or viewing you. I submit to you that your [...]
Tim Berry, Founder of Palo Alto Software, shares some of the serendipity of our dinner conversation with friends (Pam Slim and Chris Guillebeau of The Art of Nonconformity). Click below to see his comments. ===>> Tim Berry, Serendipity, and The Strategic Incubator Comments.
As a small business owner what is your responsibility when it comes to your clients “showing-up” and receiving, and implementing your services?
I learned long-ago that you can make friends when you can cook. So I cook. Sometimes I wing-it and create without any regard for precise measurements or ingredients. Other times, I follow the cookbook recipe exactly. In our business, I believe we can develop a “revenue producing” cookbook for repeatable success. Here are my brief [...]
How to Improve Your On-Line Presentations With An Action Guide What are your questions or comments?
I have one daughter that will graduate from college soon and another that will start college at the same time her big sister graduates. When they graduate, the competitive job market will be waiting for them and testing their ability to compromise. It’s the same compromise appearing as reasoning and later leading to feeling stuck. [...]
Today, I spent some time with Jonathan Fields for a new series offered to our Virtual Business Gym members. Jonathan is a noted blogger, author (Career Renegade), and successful strategic life + work design entrepreneur. I’m happy I may call him a friend. I even had the opportunity to be one of his featured Career [...]
Pamela Slim is a blogger, author, coach, and friend. Read her blog; become a life-time member of her Quickstart Guide for Entrepreneurs Escaping the Cubicle; and order her book here. Today, I spent some time with Pam for a new series offered to our Virtual Business Gym members. You may learn more about The Virtual [...]
Think answering and posting your clients most frequently asked questions is only for information marketers? Think again… Here is the process that will save you time and potentially earn you more money as a small business owner by having a time-shifted frequently asked questions (FAQ) process for your services and products (business): Uncover your prospective [...]
Is Your Small Business Idea & Marketing Automatically POLARIZING Your Prospects From Your Customers? Did I polarize you or your perception about this blog post by using the word “polarizing?” I hope so. Let me explain… Before I started The Strategic Incubator, I spent years in biotechnology and medical device sales and marketing leadership positions. [...]
I’m currently reading, POP: Create The Perfect Pitch, Title, and Tagline For Anything by Sam Horn. She developed what she calls your W9 Form, as your key to making your marketing message purposeful. Sam Horn’s W9 Purposeful Marketing List: W1. What am I offering? W2. What problem does my idea or offering solve? W3. Why [...]
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