I’m currently reading, POP: Create The Perfect Pitch, Title, and Tagline For Anything by Sam Horn.

She developed what she calls your W9 Form, as your key to making your marketing message purposeful.

Sam Horn’s W9 Purposeful Marketing List:

• W1. What am I offering?
• W2. What problem does my idea or offering solve?
• W3. Why is it worth trying and buying?
• W4. Who is my target audience?
• W5. Who am i and what are my credentials?
• W6. Who are my competitors and how am I different from them?
• W7. What resistance or objections will people have to my offering?
• W8. What is the purpose of my pitch?
• W9. When, where, and how do I want people to take action?

As a small business owner if you anticipate and answer these questions in your on-line and off-line marketing, more prospective clients will understand what you’re offering them, if it may be a fit for them, and understand clearly what they need to do next (call to action).

Complete your own W9 Form.