Innovate or Die
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Archive for July, 2009
Sales & Marketing Talk w/Duct Tape Marketing John Jantsch & Bill Caskey
Last year, I conducted a talk with Duct Tape Marketing, John Jantsch and sales training leader Bill Caskey. John and Bill have been very generous with their time and are great to have as friends. Learn how to link sales and marketing in your business with advice from myself, John Jantsch, and Bill Caskey.
Change is Your Real Competition
Everyone thinks each other is the competition for customer mind share. And everyone is wrong. Change is the real competition. You see, most people consider stuff intellectually, but make decisions emotionally. Let me illustrate… Ten years ago I was a sales manager with a medical device company. We developed a new medical device that cost [...]
Where Is Your Goldfish & Dear John Letter?
How much does it cost you to create a goldfish or Dear John letter for your business? How much is it potentially costing you by not creating?
The Unconventional Warriors of Small Business
Green Berets are the elite unconventional warfare soldiers of the United States Army. I believe that many highly focused market niche small business owners are the Green Berets of the small business world. Let me show you why I believe that and then I’ll share what you need to know to benefit your small business [...]
You Might Be A Digital Nomad, If You…
You might be a digital nomad if you: If the coffee shop knows your usual between 8 AM & 4 PM. If you have a PO Box as your business address. If you carry a bike messenger bag vs. a briefcase. If you can name the best wireless airports without having to Google it. If [...]
The Niche Marketing Strategy of Suggestion
Bigger is better when it comes to this image. Marketing of course… *This online marketing opt-in graphic was created by The Strategic Incubator for an upcoming program.
What We Can Learn From Zebras on Risk & Reward?
Zebras have a problem… Lions are the zebras problem. Here is a short summary on the decision matrix and life cycle of the zebra. Zebras travel in herds and the majority of zebras are followers. Zebras graze the land looking for the ever scarcity of good grass. See the cute zebras… But wait, the zebras [...]
What is Your Living Fish Niche Marketing Billboard? (Tongue Twister)
One small business owner decided to create a billboard unlike all the rest. Watch the video below and see it in action. Franke Fish // quietglover.comUploaded by qg-writer. – Discover more animation and arts videos.
Seth Godin On Social Networking
Say you offer off-line services and products. You have a blog for a website and you are developing your niche marketing strategy. There is a ton of hype about social media tools and small business. So, should you invest in social media (Twitter, Facebook, & YouTube) and if so what is your reason and expectations [...]
Your Niche Marketing Strategy of Promoting Your Event Using Social Media
A wedding is one of the biggest events of our life. Watch how one couple let us feel like we were a part of their special day by watching the video below. I know… if you’re like me, you’re thinking what a fun wedding that will be shared by millions over the years all because [...]
A Cheer For Strategic Life + Work Design
I have not always been the Dad our three children deserved… My kids would not agree, but I feel that way. Today, I don’t struggle with who I am as a Father. It’s no longer a role or balance act for me, it’s just who I get to be. Five years ago, when my own [...]
