Green Berets are the elite unconventional warfare soldiers of the United States Army.

I believe that many highly focused market niche small business owners are the Green Berets of the small business world.

Let me show you why I believe that and then I’ll share what you need to know to benefit your small business without having to jump from a perfectly good airplane.

But first watch this mildly offensive video (some may find offensive) produced by some of our country’s finest…

Where do you think I’m going with this video?

Wait… answer my question after you read the rest of what I have to say.

Here is how market niche small business owners are similar to the Army’s elite Green Berets:

• Highly focused. If you are selected and you make it through the special forces training, you will be tested for a mission-critical specialty aptitude for success. Most will remain focused on that specialty for their entire career and thus will become highly skilled over time. You might be a medic who speaks Czech and is trained in arctic high-altitude medicine. If we ever entered into a skirmish in the mountains that hid Tito, that medic would be the most popular dude on the mountain. Russell Brunson is highly focused. If you are a college wrestler from Idaho, you invent a potato gun that can shoot a potato further than anything else and you will make six-figures every year for the last few years on just that How to Make a Potato Gun video.
  
• Training as primary mission. Most people think Green Berets just kick-down the doors of bad guys, but the primary mission of Army Special Forces is to equip people to fight and win their own wars. Niche marketing small business owners are masterful trainers. Both Green Berets and niche marketing small business owners take a small highly-motivated group of people who are fighting for survival and make them a lethal combat or business multiplier.
  
• Don’t care about being famous. If you see any TV interviews of a Green Beret, even the recent awarding of Silver Stars (2nd highest decoration for valor) for the brave Green Berets of 3rd SF Group, you will notice they shun the spotlight. Green Berets and millionaire niche market small business owners could give a flip about being famous. They will let the conventional General and the corporate CEO in debt up to his eyeballs and at the mercy of his/her stockholders deal with fame. The niche market warrior knows that seeking fame gets in the way of freedom.
  
• Blend in with indigenous population. When you watch TV and you see action footage of a Green Beret you will see a soldier that most likely looks like a Taliban freedom fighter. Why? Because the Green Berets must blend in with their target population so they don’t stand-out. This is a counter-intuitive approach in a business world where people are trying to stand-out amongst everyone. Does Frank Kern, internet marketing wonder-child look like most people in Fortune 500 companies? Frank Kern makes an estimated $10 million dollars a year teaching the internet marketing lifestyle to people who have never surfed but think they want surf and be his La Jolla, California neighbor. Do you think he blends in with his target population? Pretty easy to believe when Frank appears in one of his videos with a beard, cheap t-shirt, and flip-flops while driving his Porsche Cayenne.
  

• Misery as a competitive advantage. Green Berets will tell you that they view not quitting in really miserable situations as a competitive advantage. Have you heard the phrase, “Train in peace time the way you would go to war.” Many highly focused market niche small business owners will live in their parents basement after college and will think happy hour at the local pub is manna from Heaven. Green Berets and highly-focused small business owners finish what they started and know their enemies or competition will get tired and give-up.
  

Hey, you don’t have to be a Green Beret to be a warrior, but you can learn the unconventional ways and attitude of Green Berets to be unique in a boring and play it safe conventional small business world.

One last thing… I asked where you thought I was going with the YouTube video of our soldiers blowing off some steam in-between dodging bullets and explosive road side devices from some of the bad guys.

Comment below if you have an opinion.