Post-Click marketing is how you engage with people after they click on one of your call-to-action links. ion Interactive is leading the way in post-click marketing. Let me show you an example of one our post-click marketing programs. Click on the link below and you will be taken to a brief overview of our Virtual [...]
If you are our ideal client (highly focused market niche small business owners and professional service firms), you are most likely at the beginning stages of your social media strategy. You may have a blog, but you don’t have a content production strategy. You have a Twitter and Facebook account, but you really don’t know [...]
Sean D’Souza asks, Are you losing customers because you don’t know how the brain works? I believe the answer to be YES for many market niche small business owners. So much that I recorded our conversation today via Skype from his home in New Zealand and our office in Portland, Oregon. Click the play button [...]
If you’re reading this post and are our typical client, you are aware of Twitter and Facebook and are most likely using for personal use. But most of our clients are trying to figure-out some guidelines of integrating social media with their business. So, I have to ask… Are you tired of being poked? Wait… [...]
We are asked all the time, “How do I figure-out my market niche business? We have prepared a short (3m and 41s) video to help you uncover the simple formula for confirming your market niche business. Apply our simple formula with your own gifts, talents, and passion and you are on your way. What is [...]
You are a small business owner or a professional service owner. You are interested in using video as part of your online marketing, but you don’t know what to say or how to do it… By reading our blog post, we hope to answer the WHAT and WHY in using videos for the first time [...]
If you are a small business owner creating content that matters to your ideal clients, you should consider copying Copy Blogger. I don’t mean literally copying their stuff… I mean you should copy their format and context of creating and producing blog posts. You are aware that you are the media and the producer as [...]
What can we learn from Alice in Wonderland and apply to our market niche small business blogging? Watch Part 1 of our video series:
Today is the 4th of July. A time for family, BBQ, and fireworks. A respite marking the half-way mark of a busy year. I want to share a secret of [my version] success. My recent version of success is based on the footprint grid-square principle. Now a grid-square is 1,000 meters… Let me illustrate for [...]
I saw this video on David Meerman Scott’s (no relation) website. The video dramatizes how time’s change, but the fundamentals of business marketing don’t.
Still think Twitter is only a social thing and can’t evolve into a project discussion? Here is a Twitter conversation played-out in almost real-time today between me and Matthew Walker of Inner Passage. I want to point-out that Matthew & I engaged in sharing information vs. trying to sell stuff on our Tweets. That’s what [...]
Cool Niche: You are a Chef/Nutritionist/Organic Gardner that contracts with public schools to create and build a sustainable and edible schoolyard. Here are our ideas: School kids build and maintain garden. Teacher (s) (from the cost savings of reducing cafeteria budget) are hired to educate kids on gardening and preparing food from garden for school [...]
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