If you’re under the age of 30 and you never saw the classic movie, Big starring Tom Hanks then either beat-it kid or go rent the movie.
Sometimes our external market research should answer the child-like internal question, “Are we and our services fun to play with?”
A clip from the movie Big illustrates this question.
What are the questions and process you will use to determine if you are fun for your prospective clients to play with?
