I’m trying something new on Twitter to invite people to read blog posts (ours & others) using pictures from either my iPhone or even a screen capture. Based on the feedback I’m receiving, you might want to try it. My twitter post looks like this. Here is what I do to frame my blog post [...]
Only a few weeks after John Haines freak accident which left him paralyzed from the waist down, he rolled into his work office in his new wheelchair and said to his co-workers, “Man, I feel like I was run over by a train.” The story you are about to read is about redemption in the [...]
My new Twitter follow (er) strategy is old hat for many of you. Step 1. I want to find professional and personal interesting and relevant people to follow on Twitter. Step 2. I use www.Twellow.com as my free search directory. Step 3. I find the people I follow tend to follow me. Step 4. I’m [...]
It’s tempting to be a crusader marketer, but it’s risky. Doctor Dorian Paskowitz, MD, author of Surfing and Health: Live Long, Live Well is an example of someone who experienced the risk & reward of being the messenger to a neglected market niche. His sacrifice led to surfing endorsements, one of the most prominent surfing [...]
As a strategic coach and consultant I always ask my clients, “How will you know this idea is successful?” Very often, the response I receive is, “I’ll feel it and I’ll just know.” I’m interested in how our marketing enables people to feel like they know, like and maybe even trust us. Marketing communication can [...]
Fundamental Christians view marketing different than most of us… If their (church) marketing sucks, people may spend eternity in hell! Yikes, that’s a cause worthy of getting marketing right if you’re a church leader. Oh sure, there’s more to it than that, but some church leaders are linking salvation with marketing messages that get people [...]
We get paid to create or confirm business ideas. We literally and figuratively can’t afford to not be creative when on the payroll. Watch the video and catch a brief glimpse into how I leave the office and gain a different perspective by riding the train in my city of Portland, Oregon. music by SAMM, [...]
Do you have a really unique market niche and a loyal following? Are their downsides to having both? Let’s learn from MC Frontalot and nerdcore. Watch the video to learn more about this unique hip-hop niche gaining a loyal following and then I’ll share with you some lessons you can apply to your business. *Warning* [...]
One marketing tactic is called the “Opposing Truth.” It’s where you deliver a message that is opposite of what is really happening. Like this creative advertisement from South Africa. Think of the instances when this marketing tool or tactic might be most effective in your business. Go ahead and comment below and I’ll offer up [...]
Order this Bible of Business Planning by clicking Tim Berry, The Plan-As-You-Go Business Plan Watch brief video of Tim Berry sharing how he chose to live + work + play in Eugene, Oregon here.
I’ve lived all around the country as a military brat, Army Officer, and former Corporate Gypsy. I’ve learned over time that the place I belong changes. What do you think? I asked some of my talented friends to share with you their version of home. I decided to ask six of my entrepreneur friends from [...]
Michael, whom you just met on my video during a Friday coffee talk, and I were discussing the power of story in marketing. After we finished our coffee, I went next door to Barnes & Noble to pick-up a book. I sat down at one of the few remaining open tables and began to read [...]
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