As a strategic coach and consultant I always ask my clients, “How will you know this idea is successful?”

Very often, the response I receive is, “I’ll feel it and I’ll just know.”

I’m interested in how our marketing enables people to feel like they know, like and maybe even trust us. Marketing communication can provide many different ways to present a message to a particular group of people.

Watch the video and see if you can get a feel for Tokyo, Japan.

What are some ways we can have people feel like they understand and respond to our marketing?

• Target marketing. Stop trying to convert or change people’s world view. You can’t, so don’t try. Match your marketing voice & products to the current world view of people who are willing to pay for what you offer.
  
• Ask them.
• Different marketing channels. Prospects tune-in to online channels. Blogs, You Tube, podcasts, and Twitter are channels. It’s not enough to think you are connecting with prospects, now you must confirm you are connecting with them on the different channels in which they consume and share your stories.