If strategy is your plan of where you want to go then contradiction is like the detour that never gets you back on the road you want to be on… Today, September 11th will go down in history as a contradiction. Contradiction has a cruel sense of humor and seems to prey on those who [...]
Are you on clock time or goal time? Let me ask another way…do you work from 8 AM to 5 PM or do you work until you accomplished your goals for the day?
What is it that makes people continue to listen to us? If you are a fan of the alternative band the Danielson Family, it’s probably not because of the quality of their singing voices or even their nursing clothing they wear on stage. One music critic said this to a group of people about to [...]
Assumption: You have something to sell that people determine is worth buying. Let’s talk about the basics of writing sales copy. Sales Copy 101 Your sales copy must answer the following questions: Here is what I have to offer. Here is why it may be a fit for you. Here are the most frequently asked [...]
We will see the resurgence of the local small business owner again. She will dream (.com) big and act locally and is well armed in reconciling her online and offline business, and she rarely stays in a Holiday Inn Express away from her family. Take Hugh MacLeod for example… Hugh chooses to live in Alpine, [...]
Thomas Leonard, no longer with us, was regarded as one of the top business coaches in the world. He had this to say in Money, Meaning, and Beyond: “We don’t work from a blueprint here. We have no idea what CoachVille will be in 2 years, much less 10. We’re smart enough not to throw [...]
Difficult circumstances can be painfully wonderful. My thanks to my friend Jonathan Fields of Career Renegade for sharing this video.
Scott Jordan, Founder & CEO of SCOTTEVEST and I conducted a strategic coffee talk on various niche marketing strategies. Scott is not kidding when he is called America’s “Reality Show” Entrepreneur. Click here and see Scott conducting business live any weekday on Scott TV.
A writer who happens to drive a cab or a cab driver who happens to write? Adrian loves uncovering and sharing people’s story about why they do what they do. His cab is the vehicle, so to speak, to share one’s story. Adrian’s blog can be read here. What is your unique content rich environment? [...]
Get past this attention getting title and open your mind to some niche marketing strategy for small business owners. I watched a documentary last night called Missionary Positions. It has an obvious message: Pornography is addictive and we want to help. Watch this brief video and then read further as I share what I observed [...]
Are you watching the hit TV series Mad Men? Mad Men is about life in the 1960′s at an advertising firm. Complete with slim suits, cocktails all day long, and smoking is not deemed harmful during your pregnancy if your Mrs. Draper. If this era is hard for you to imagine, why don’t you Go [...]
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