It only took Mike Whitmore, President of Fresh Consulting in Bellevue, Washington 4 minutes for me to go from feeling like I know him to liking him. His video can teach leaders how to share a brief story that decreases the time it takes for a potential customer to get what he, and perhaps his [...]
Today’s Marketing Story Podcast: Guest: Jay Ehret of The Marketing Blog Spot (.com) Topic: What are we learning from this years social media meetings? Here is a more detailed breakdown of this podcast: [3:55] Are we seeing new faces attend Blog World or the same faces? [5:15] Sad status of poor small business attendance [5:20] [...]
Would we have remembered Andy Warhol if his dream of becoming a tap dancer came true? According to the documentary Andy Warhol’s People Factory, Andy Warhol became an artist and filmmaker rather than a tap dancer because there was no criteria for art. Let’s apply this to social media… Do you believe there are social [...]
“Taking the “yawn” out of corporate films,” a tag-line found on filmmaker Thomas Clifford’s blog made me curious to explore his blog where he produces company mini-documentary films focusing on capturing the “heart and soul” of organizations. Our goal today is to apply what filmmaker Thomas Clifford, a Honda mini-documentary, and a scene from the [...]
When birthing an idea, one must be careful and not remove the soul of the idea. What did you learn from this funny, yet metaphorical truth inspired, video on the challenges of birthing an idea for your business? Here are some of my thoughts in birthing and delivering an idea. Some people are not creative. [...]
Jason Fried, CEO of 37 Signals recently implemented CEO office hours available to the public to ask him specific questions every Tuesday and Thursday from 3PM-5PM CST. When I clicked on Jason Fried’s tweet it linked me to a web page that explains his CEO office hours to the public… Should you, even if you [...]
I love the cab drivers and bartenders who are counselors and storytellers. I’ll buy you a beer if you don’t tell my wife about the bartenders mention. Like Adrian Neylan, a Sydney Australia cab driver… I met Adrian while on consulting trips and vacations with my wife in beautiful Sydney, Australia. I was staying at [...]
Can we measure the effectiveness of spending money and time on developing and delivering great content marketing across multiple live and on-demand marketing channels? It makes logical sense to deliver unique, solution focused content in the ways in which your prospective clients want to consume and share. Let’s call this a common sense ROI imperative. [...]
Do you struggle with self promotion? What can we learn from an author who wrote a book about writing a movie about a book he once wrote for yourself? Click here and read some Donald Miller, author of Blue Like Jazz & A Million Miles In A Thousand Years confessions about the narcissistic & necessary [...]
This blog post deals with an adult theme and may contain language or topic that is not suitable for everyone. I wondered what Penelope Trunk, author, blogger, and successful entrepreneur was really thinking before she grabbed her phone and sent the twitter message below that received 617 comments and TV appearances. Remember, she claims she [...]
I predict more and more companies will hire a full-time “reporter” to connect customers with interesting and sharing inspired stories about the products, services, employees, and customers of a company. In new marketing media, we call that reporter a social media manager. Read my comments below and then please read the post link I provided [...]
Sharing music with your twitter followers is not only fun, but revealing of your interests (brand). I’m amazed at how many re-tweets (RT) I receive from people when I send out a mood song I’m listening to at the moment. The best news is you can share songs with others for FREE using www.blip.fm. Click [...]
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