Have you considered a white paper as a marketing tool offering that can provide your prospective clients with a complimentary or email exchange way to receive your expertise and solution language packaged in a white paper format on a topic that is considered one of the top frustration areas of your ideal client?

Today, I came across a site called www.WhitePaperSource.com as a source for writing and marketing white papers. I recommend you download the complimentary, Learn How To Write A White Paper, PDF download. In the picture above, I show you where to find this document when you click on the picture and are taken to this site.

We have found that white papers can be for any size and type of business from solopreneur to Fortune 500. The phrase white paper seems to be regarded by readers as a quality research led paper that can provide market positioning credibility on a topic vs. a quick and dirty checklist download.

Here are some considerations for you when deciding if a white paper is right for you and your marketing objectives:

• What are your goals in writing and marketing a white paper?
• Are you willing to learn a proven format and process to creating a best practice white paper?
• Can you resist trying to sell something on your white paper?
• Be able to answer why you are creating and marketing a white paper vs. another marketing message format.
  

Visit www.WhitePaperSource.com to learn more about writing and marketing your white paper to your prospective clients.