Andy Warhol image from www.poolparty.com

Would we have remembered Andy Warhol if his dream of becoming a tap dancer came true?

According to the documentary Andy Warhol’s People Factory, Andy Warhol became an artist and filmmaker rather than a tap dancer because there was no criteria for art.

Let’s apply this to social media…

Do you believe there are social media trendsetters that are successful because there is no criteria (yet) on what social media should look like for everybody?

We will talk more about how Andy Warhol abolished the importance of pre-determined criteria in the history of art.

The documentary also showed a practical side to the eccentric artist and filmmaker…

Andy Warhol wanted his success to be as easy as possible. Contrary to public opinion, he didn’t believe he needed to be a tormented creative soul to be a successful artist. As you will find-out, he attracted plenty of tormented creative artists to display their talents and he would be more than happy to receive the credit for their work.

What is the best question for you to determine if you are choosing the easiest authentic pathway to your version of success?

I love this short video below demonstrating how Andy Warhol tried to say nothing and succeeded, while others tried to say something and failed.

Here is what else I learned from the Andy Warhol documentary that I feel is relevant for any size company or individual engaged in marketing:

• Creative helplessness. Andy Warhol made people more creative simply by asking different people, “What do you think we should do?” He accepted all ideas, and accepted all the credit. (Not saying you should accept all the credit).
  
• Pretended he did not care, but did. Andy Warhol displayed a smart vulnerability in pretending that others negative comments didn’t bother him, even though they wounded him privately. Over time, he created a strong self-identity for himself.
• Made others feel like the star. Person after person in the documentary said Andy Warhol made you feel like he chose you to be his instant star in his next film or art piece. Interesting to note, most people interviewed intellectually knew they were being used by Andy, but not a person regretted having their 15 minutes of fame.
• Star power is more important than ability. Can you deny that “attention getters” often get the attention over more well-deserved people? Andy Warhol made it work for him.
  
• Anonymity & 15 minutes of fame. Andy Warhol realized that after one’s 15 minutes of fame, one will pay dearly for his or her anonymity.

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