Today’s Marketing Story Podcast: Guest: Liz Strauss Liz is a social web strategist and community builder. Liz works with businesses, universities, and individuals to help them understand how text, words, and images work in the culture of the social web. She has over 20 years in print, software, and online publishing, and has strategized with [...]
I awakened early and my eyes burn from the hickory smoke as I decided to smoke the turkey this year for family and friends. I’ll guess at the exact time it’s done since my $11.97 internal thermometer I purchased at Safeway this morning at 6:12 AM doesn’t seem to work. I’ll share a peek at [...]
Years ago Dottie Walters attended an advertising association meeting to a hear a speaker named Bruce Barton. After his talk was complete she waited until everyone else left the conference room. Dottie went up to Bruce Barton and said while shaking his hand, “Everyone else came today to listen. But I heard you in my [...]
I’m a proud son of an activist and at the age of 45 I’m just now realizing that activists believe they can change the world. They are gloriously selflessly foolish like the person who can’t swim but jumps in the lake to save the drowning child he has never met. Most days I feel like [...]
Email can be really boring, but what if you could send your clients, co-workers, or friends a video email that requires no software and is free for both you and those who will receive these video emails. If you have a webcam either built into your computer or an external one that you can buy [...]
I saw a great presentation from the 2009 Word of Mouth Marketing Association (WOMMA) Summit meeting while searching on Slideshare. This presentation includes the most popular tweets generated from this meeting around the topic of social media and marketing. I downloaded the original presentation, reviewed all the slides & then chose my favorite slides and [...]
Steve Jobs reminds us that maybe our business presentations should be more like a college graduation commencement speech where everyone in audience wants you to be as brief as possible so they can go party with their friends. Graduation commencement speeches and your marketing story are the same. We only remember the really good stories [...]
A few days ago I received a request from my cousin Vickie to record a favorite memory of my Uncle Melvin and Aunt Elsie Marie’s 500 acre farm in Hindsville, Arkansas. This family farm, like so many others, will turn into a major highway expansion. My Uncle and Aunt are forced to move away from [...]
Bryan is one of the top leaders of our biggest client. He is getting ready to present at a meeting where in attendance will be all the top leaders in his industry. I’ve know Bryan for two years and he is an excellent speaker. I reviewed his presentation and it’s very good. I and those [...]
Our clients love it when we walk them through the powerful exercise of answering and publishing their most frequently asked questions (FAQ). I share why you should post your most FAQ on your website and how it can be a powerful marketing and customer service tactic for your business. I wrote an earlier post about [...]
As I mentioned in video below, I was apprehensive about making this video on one aspect of goal attainment. I thought…everybody already knows this stuff. A buddy persuaded me to make this video. I hope there is someone out there who benefits from what I shared in the video. You deserve to achieve your goals.
I’d like you to watch the video below first. Within the first 1m and 30 seconds or so, I’m going to ask you to pause the video. I then give you instructions to watch the second video. After you finish the second video, please return to my first video of me talking to you and [...]
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