Today’s Marketing Story Podcast:
Guest: Zena Weist
Zena Weist is a digital practitioner and social media strategist with over 15 years of online marketing expertise including executive leadership in digital start-ups, account management with interactive agencies and client-side roles in online brand engagement, project management, and web implementation with Sprint, Hallmark and EMBARQ.
She is an iWorkingmom who’s passionate about her four fun-loving kids, one adorable husband, customer advocacy, autism awareness, craft beers, red wine, all things chocolate and running. Zena co-founded the Kansas City Chapter of the Social Media Club. She is a Direct Marketing Association ECHO award recipient. Her University of Kansas undergraduate degree is in Journalism – Advertising. She holds an MBA in Direct Marketing from the University of Missouri, Kansas City.
Topic: The Emergence of Social Media Managers as the company Chief Storyteller
Here is a more detailed breakdown of this podcast:
[03:55] Defining social media
[06:00] Social Media cocktail analogy
[07:40] Is it appropriate to sell on Twitter?
[12:20] ACT I, II, III of Zena’s story
[15:51] Social Media process
[19:50] Criteria to deliver interesting and memorable social media
[22:17] Individuals and companies that get-it using social media
[25:14] Integrated social media strategy across multiple marketing channels
[29:03] Being interesting. Who is interesting?
Music provided: CCMixter
Morgantj, caf_connection
SackJ022, one for me
Sinabro, echoed
Neurowaxx, This is on the stairs
Henrines, Just a word
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