Wednesday Strategic Marketing Dump
Posted on January 13th, 2010
Archived in Resources
- Check out brilliant Love Jingles.com calendar & sliding price scale strategy for personalized company jingles. Podcast with them can be listened to here.
- Upcoming Marketing Stories podcast for January include Shelly Kramer, Steve Woodruff, Thomas Clifford, Jessica Kim, and Michael Bungay Stanier.
- Trying to convert or change someone’s mind about your products/services is a horrible marketing strategy. People really don’t want to change and you will run-out of money before you can convert enough people to buy your product/service. The key is to find people who already want what you offer. It’s the quickest path to cash.
- Jon Swanson, The Social Media Chaplain, says it this way about “why people don’t get it.”
- If I were a local funeral director, I would kill the competition. I would be a dying and death planning resource to the living vs. the soon to be or already dead. I have some ideas for you, if you’re a funeral director.
- Developing Your Unique Small Business Service: The logical process of delivering a unique for fee service should be your service. Give it a cool name. And the depth of your process can justify price of the service. Give it a price. You have a service that you can sell.
- I propose selling our services is a reflection of what we believe and what we do reveals what we believe, regardless of what you say.
