As a small business owner, I bet you believe you have nothing in common with a gifted minister or a popular magazine publisher. It turns out–you have more in common then you may have imagined.

I would also mention I think you have different content marketing goals as a small business owner vs. an internet marketing professional. So how can we learn from content marketing experts and apply to our small business in a relevant, profitable, and time efficient manner?

If you have an open mind and less than 10 minutes to spare, I can show you a time-tested strategy that will enable you to build more meaningful online relationships with your ideal clients in less time and with less effort with a blog content strategy that does not require you to be a minister or a magazine publisher.

I explain this blog content strategy for small business owners in the video below.

We are going to practice what we preach starting in February. Starting in February, our blog and two of our most recent clients are implementing this “sermon” blog content strategy we shared with you. We will provide updates and let you know our experience.

If you’re a small business owner and either have a blog or will soon have one, what do you think about this blog content strategy we shared with you in our video?

In our video, I shared with you the 3 advantages I see in implementing this blog content strategy:

1. Pre-Determined ideal client content
2. Think like a publisher and have an easy blog content publishing calendar
3. Deliver content in the context of how adults learn

Here are even more reasons to consider implementing this content marketing strategy across your various social media channels:

• You suspect that people who might be reading your small business blog are tuning you out without getting your message, let alone acting on it. How might this change if your entire monthly content was focused on exploring and expanding solutions to your clients greatest challenges- one major frustration or challenge at a time each month.
  
• After you decide upon your top 12 (12 months) “blog post sermon series,” you can systematically prepare your content months ahead of time vs. waiting till inspiration finds you after a coffee and then start writing about what you think at the time people want to learn from you.
• Consistency. You will have an easier time consistently creating great content if you follow our 3x week publishing schedule. Imagine if every Monday you published a podcast interview with either a thought leader in your field or even an interview with your potential ideal clients having a discussion focused on their greatest challenges or lessons learned; Every Wednesday, you might create a 4 minute or less video created on your flip video camera where you answer a most frequently asked question for your readers; Friday, you might write a blog post about an interesting case study in your industry offering your perspective on how this company or client implemented something that is practical and relevant for your readers business.
  

What am I missing?

Share your comments in the blog comment section below.