Join me as my interview guest on this Marketing Stories podcast is Thomas Clifford. Thomas is a corporate multimedia/video producer, director and marketing storyteller that helps us humanize a business message.

Thomas produced hundreds of videos for hundreds of organizations. From rock’n'roller to documentary film maker, Thomas equips us to “convert people-centered stories into gold.”

Thomas is a masterful communicator using video or blogging. His blog, found here, is an Ad Age Power 150 blog and his expertise can also be found as an expert blogger at Fast Company.com, Mindful Media: The Quest for Engagement.

For your convenience, I’ve listed the time of our discussion points if you’d like to advance to a topic of interest:

See the red slider bar located on the audio player? Simply take your mouse and slide it to the time-stamped subjects I’ve listed below for you.

1. 6m 59s-What Small Business Owners should understand about why stories should be a component of our overall marketing strategy.

2. 9m 35s-What is most important in creating a believable marketing story?

3. 13m 37s-The near impossible task of trying to change someone’s worldview.

4. 18m 47s-The greatest challenge we face in sharing our unique marketing stories with others.

5. 21m 37s-How has social media changed how we share our unique marketing stories?

6. 24m 16s-What does content marketing mean to small business owners?

7. 26m 26s-Tom’s advice on choosing the right communication medium for our ideal clients.

8. 30m 08s-Tom’s advice to the argument: I don’t have enough time or money to create great content marketing.

9. 35m 10s-Tom answers my rapid-fire personal questions

Music from CCMixter:

Bogi Beat Budapest by hepepe

The Shack Song by Justin Gordon

Sometimes by Airtone

Anima Instrumental by St. Paul

Maybe I Should Stay by Dabna

Piano ‘09 by The 3AM Association

Open Wide by Scomber

Marketing Stories Podcast…

Contains discussions with small business marketing and social media change agents and thought leaders. It’s a marketing sociology + storytelling audio think tank and talk track.

Get all current and future episodes delivered automatically to your iTunes podcast playlist by clicking on FREE subscribe via iTunes button below.

Episode 1: Gary Vaynerchuk, Wine Library TV & Crush It!

Episode 2: Steven Pressfield, Author of The War of Art & The Legend of Bagger Vance

Episode 3: Liz Strauss and Social Media Straight Talk

Episode 4: John Jantsch of Duct Tape Marketing

…and so many more podcast episodes.