Purpose: The purpose of this video is for start-up and small business owners to have a best practice business development criteria in determining your ideal client vs. accepting and working with any prospective client.
Here are 2 advantages of having a process to determine your ideal clients:
- Qualifying system. When you determine the criteria for your ideal client it will actually be a qualifying and sales tool. Why not have a tactful question process where the prospective clients answers to your questions determine whether they are your ideal client are not.
- You’re in charge of selection process + decision to work together. As a service provider, do you ever feel like you’re trying to convince the other person that they need your services? Even a little bit? Here’s the truth: You are either in charge of selecting your clients are you are giving them the power to select you. It’s better for prospective clients to convince you that they are the right fit for your services instead of you convincing them they need you.
Can you name even more advantages then I’ve listed of having a process to determine your ideal clients?
If you are a start-up entrepreneur or small business owner what determines your ideal client?
If your version of an ideal client changes over time with the life cycle of your business, what is the process you use to determine?
Share your criteria with the rest of us in the comment section below.
