As a start-up entrepreneur and small business owner, what is your #1 way to attract your ideal clients?

[Pause. Think about my question. Now think of your answer.]

Let’s start with the problem of attracting your ideal clients. I believe the #1 problem for small business owners in attracting your ideal clients is:

• Not knowing who is your ideal client and being able to tactfully explain who your ideal client is to others.
  

So the #1 way to attract your ideal clients is to have a persona of your ideal client that enables you to include only your ideal clients and enables prospective clients to exclude themselves based on your ideal client persona that you develop and share.

You start with developing your ideal client persona by having a criteria assisting you in determining your ideal clients. In our last post, we shared with you what criteria you should have to determine your ideal client.

Let me ask you…

Do you have a person in mind that represents and meets your criteria of your ideal client?

[Describe him/her]

What if you had a process to identify the common characteristics, buying influences, psychographics, and demographics of your ideal client. Can you see how helpful and effective it will be for you to have a persona of your ideal client? Do you think it can prevent you from making emotional bad client decisions if you had an exact ideal client persona?

Hopefully you get how important developing your ideal client persona can be for your marketing and business development.

Here is what I want to help you with now…

I want you to be able to develop your ideal client persona and now link it to your unique marketing story.

What do you think would be the benefits to your small business marketing if you tactfully shared your ideal client persona as part of your unique online marketing story? Think of your “about us” page on your website.

How can you imagine including your description of your ideal client and integrate it within your unique story of your business in a way that your ideal client sees himself or herself as a character in your story?