If you’re reading this blog post, you are most likely a start-up entrepreneur or small business owner. Many of you are my Portland, Oregon neighbors. We are in this social media and small business marketing together, you & I.
This morning I found this video on You Tube. I’d like you to watch the video and then comment on what seems right or wrong to you as a small business owner after watching this video.
But first, let me explain why I think my requested action is important to you and other small business owners.
- The #1 statement I hear from small business owners who have an office and deliver a product or service offline is: I don’t have time to dedicate myself to social media marketing and I can’t imagine how it’s going to bring in new paying customers.
For some small business owners and their market niche, I think they are correct. But for the vast majority of small business owners delivering a service, I want you to understand social media and what it can mean for your business. Then you can decide what the ROI is on your social media efforts.
Please watch the video and then comment below per my request.
There are two segments that ROI in social media really can be apparent. The small independent professional and small business. There you can notice the difference, from customer service, client out reach, touches, and interaction.
There are also some very easy tools for measuring ROI on this size and reach. This video is great, the book is good as well, it will open your mind a little on where as a business owner you should be going.
@Scott, I really appreciate you taking time to offer your guidance. I went to YouBrandInc.com and I know I’ll be listening to your guidance.