I traveled this past week to talk about marketing and enroute I had a moment that I’ll share with you. Buckle-up! I’m the guy in-transit seated in seat 8 C who wears the marketing agency standard issue black turtleneck with the goofy hat. It’s kind of my thing. The most amazing marketing thought came to [...]
I’m Scottish and that means I throw nickles around like manhole covers. My first boss, Steve O’Borski is Minnesota Lutheran and that means he’s just as cheap, but drinks less than us. My boss and I have more in common-we both own great shoes. I was in my first year of sales and I noticed [...]
I invite you to participate in a quick creative marketing exercise that you can implement in your own business. Goal: How can you show in a marketing campaign an understood benefit of doing business with you without words? Exercise: 1. Find a photo you like on iStock Photo or even Flickr Creative Commons. 2. Or [...]
If you’re a small business owner, you can secure your business name across social media in just minutes and for a very affordable price. KnowEm is the company to do this for you. Here are just a few reasons why I like and will recommend this service to our clients: One quick sign-up and I’ve [...]
Thankfully, I’m less self-centered today than yesterday and after taking the plank out of my eye, I’ve observed I’m not alone. I’m the guy that changes when circumstances force me to change. Remember, self-centered people don’t like change. I traced it back to Adam in a tempting garden, but the genesis of my own self-centeredness [...]
How can you create a simple mixed media message to quickly illustrate product or service meaning? Watch the video and then answer my questions. What is the video trying to say? What will you share with another when describing this video? How does pictures, sound, movement, and text help you understand what is being said [...]
Can asking great questions be the answer? For me, it’s the quickest pathway to what I do next. I learned from a creative director the power of converting marketing goals into a question (s). It was one of those obvious, but overlooked moments. How can we achieve ________? This technique works especially well in small [...]
Please don’t tell anyone, but I like to high five other men. I thought it was just a curious college experiment that I would grow out of once I entered the workforce. I knew better than to high five my boss and my subordinates. Everybody knows that would be just wrong. And for awhile, I [...]
We love serving start-up entrepreneurs and small business owners. They have passion, think they have a great idea, and not much disposable money. We are crazy for loving and serving these people. Photo: Flickr @Fractured F0t0s. I added text. Have you ever contacted a “marketing expert or consultant?” Mostly horrible, and one good experience for [...]
Before, I could sell people my services or products. But, not anymore. You may have heard: People love to buy, but hate to be sold. If this is true, what does it mean to you as a small business owner? For us, it means … replacing selling with clearly explaining what we do and for [...]
Do you consider your website a business or a medium? Can your website be both a business and a medium? Yes. Most of our ideal clients are service providers offering a fairly expensive solution over time, so we must make sure we understand our client’s market and goals in a day when the majority of [...]
See if you like this music video as much as me. You can click on picture below and it will take you to You Tube.
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