Let’s say you’re a Portland small business owner delivering a service, and you want to have a really professional way to share your client portfolio and success stories with key prospective clients.

www.blurb.com

You could…

1. Go to www.blurb.com and create a hard back book with custom dust jacket promoting your client success stories.
2. You could download the free software for your Mac or [God forbid] your lame PC to create your book layout.
3. You could copy and paste text and graphic images.
4. You would pay only around $22 dollars to create this beautiful hard cover book showcasing your work.

When’s the last time a service provider gave you a book, as beautiful as any art or photo book, sharing case studies of happy clients? Never?

Matthew, why would I do this if I can simply lead them to my website?

My top 2 reasons why you should create your client success case studies and best practices book at www.blurb.com and give it away to key prospective clients:

1. Nobody else is doing. I’ve never received a beautiful book sharing best practices and showcasing client success stories from a service provider. Yes, a digital showcase of your work is on your website, but it’s not a { Go to #2}…
   
2. Tactile leave behind. Most people will put a beautiful book somewhere on a bookshelf.

Let’s play this out logically…

1. You identify your dream client.
2. Before, during, or after your meeting, you give them your client portfolio book created using www.blurb.com.
3. They say, “I can’t accept this, it must have cost you a fortune.” You say, “Please, I want you to review our work and keep the book as a sign of respect in our desire to be your ______ provider.”
4. You leave their office and they begin courtesy page turning. It’s really a clever idea and showcases your client success case studies.
5. They share this clever book idea with others or others notice the unique title and book cover. It’s not some art book or a history pictorial, but it looks like one.
   
6. They most likely will place in bookshelf. And every time they glance at their bookshelf, it serves as a tactile reminder of your services.
7. They call you and eventually become your client.
8. Your $22 dollar investment made good.

That’s what I would do. But, that’s just me…