If you’re a start-up entrepreneur or a small business owner and you need to create a simple print marketing campaign for almost free and in under 15 minutes, here is how you do it…
To prove it to you, I created this simple print marketing copy in less than 15 minutes and for $3 dollars, and so can you.
1. Go to istockphoto.com and select a picture representing your desired conceptual idea.
You will pay around $3 to $5 dollars for medium or large graphic size. I found the picture of the fly fishing business man entering the elevator to represent a Portland marketing agency persona of enjoying our great outdoors and integrating with work.
Choose an image with some left, right, top & bottom margin room so you can insert text.
2. If you’re a Mac choose a cool template from Apple Pages. If you’re a PC-become a Mac.
In the interim, PC use Microsoft Word. Open a new document and insert picture.
3. Target Market + Talking Logo.
Write down your ideal target market and add your Talking Logo and you have your sales copy with your image. Scroll up to the image I provided and see an example.
4. Add Unique Selling Proposition (USP)
I created this video to show you how to create your USP. See my example above of our USP.
5. Call to Action.
My desired call to action is to sell the “mouse click” or a phone call to our office.
If you have virtually no budget or you’re just a cheap bastard, you can now create a simple and effective print marketing campaign for your business. If you’re still confused, call me, and I’ll charge you more than free and get you going.
I like it. I could see this being useful for many a non-designer. I have some photoshop chops so I don’t stress about this part too much, but still found it useful for a sort of “anatomy of an ad”.
Found this through Mark Silver – it looks cool and love your USP. I tried to subscribe to the blog but you’ve got partial on so I only see a few sentences in my reader. I don’t subscribe to those, ever. I realize you’re going for click-throughs but I subscribe to over a hundred blogs that post regularly – click-throughs on every post is a non-option and teasers are just annoying, sorry.
@Amber. I sure appreciate your comments. I’m not sure I understand your point about subscribing to the blog, but only getting a partial in your reader. We have many people subscribe in Google Reader and Feedburner and everything works great. If you’re interested, maybe you can explain the challenge you’re having with your reader and we may assist. I think you may be reading too much into a click through strategy. Our only strategy is to write practical and relevant posts for our ideal clients. If they like it and want to automate, they normally subscribe to our feedburner or RSS option.
Great tips and a great Ad! If I knew it wasn’t critical to have my own Talking Logo and USP, I would steal yours! Love your writing style.
@Steve, that’s a great compliment coming from you. You made my day & in 1 minute-weekend.