You can’t be a great marketer unless you accept the strategic value of a NO.
Why are marketers afraid of getting a NO?
The stupid logic of selling people stuff they don’t want.
Some where along the way, you were trained or misled to believe that you can change people’s mind if you just kept trying and learn [...]
An ancient warrior faced uncertainty in a mighty battle. Even as small business leaders, we can learn from this story how uncertainty can be an invitation to be creative.
A great warrior was seeking certainty in the uncertainty of war.
The warrior was asked to lead his nation against the tyranny of a cruel king. He was [...]
If you’re a start-up entrepreneur or a small business owner and you need to create a simple print marketing campaign for almost free and in under 15 minutes, here is how you do it…
To prove it to you, I created this simple print marketing copy in less than 15 minutes and for $3 dollars, [...]
For the first time, I’m confessing my first year in business to hopefully help those in your freshman business year.
My 7 unheard start-up confessions are:
1. I thought because I was a Corporate America success I would be a successful start-up entrepreneur.
I was successful as a company executive, but I learned it’s different than running your [...]
I thought to myself, Am I supposed to capitalize my blog post titles or not?
I’m not going to lie, I thought grammar was a french liquor until about 7 years ago.
I realize some of you grammar girls and guys are going to tell me what I’m supposed to do, but I’m taking a different approach. [...]
I lived right next to Torrey Pines and Delmar Beaches in San Diego, California and it seemed I could always clarify my perspective on things while walking or surfing those beaches. Have you seen or heard the metaphor of footsteps in the sand leading you towards something? It’s kind of the same thing in really [...]
Imagine you’re walking in downtown Portland and you notice a group of people surrounding a person holding a paint brush and a bucket of paint. You ask a person standing at the back of the crowd what’s going-on here?
She says, “Some local artist has been asked to create a community mural showing different people’s marketing [...]
How can you know the truth of your circumstance?
We all experience circumstances. What’s difficult is trying to determine the truth of a situation by looking at the circumstances.
Storms and being lost are common metaphors to describe life circumstances. Like the Sunday School favorite where Jesus’s disciples are in a boat in the middle of [...]
Join me in the latest Marketing Stories podcast with Charlie Gilkey.
Charlie helps creative people do something with their ideas. Before starting www.productiveflourishing.com, Charlie served as an Army Officer with a tour of duty in Iraq. As a National Guard officer, he even made time to begin a Ph.D. in philosophy at the University of Nebraska, [...]
Let’s say you’re a Portland small business owner delivering a service, and you want to have a really professional way to share your client portfolio and success stories with key prospective clients.
You could…
Go to www.blurb.com and create a hard back book with custom dust jacket promoting your client success stories.
You could download the free [...]
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Matthew Ray Scott is a featured speaker and workshop leader with The Five Star Agency. You may also schedule with Matthew [...]
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