An ancient warrior faced uncertainty in a mighty battle. Even as small business leaders, we can learn from this story how uncertainty can be an invitation to be creative.
A great warrior was seeking certainty in the uncertainty of war.
The warrior was asked to lead his nation against the tyranny of a cruel king. He was [...]
If you’re a start-up entrepreneur or a small business owner and you need to create a simple print marketing campaign for almost free and in under 15 minutes, here is how you do it…
To prove it to you, I created this simple print marketing copy in less than 15 minutes and for $3 dollars, [...]
For the first time, I’m confessing my first year in business to hopefully help those in your freshman business year.
My 7 unheard start-up confessions are:
1. I thought because I was a Corporate America success I would be a successful start-up entrepreneur.
I was successful as a company executive, but I learned it’s different than running your [...]
I thought to myself, Am I supposed to capitalize my blog post titles or not?
I’m not going to lie, I thought grammar was a french liquor until about 7 years ago.
I realize some of you grammar girls and guys are going to tell me what I’m supposed to do, but I’m taking a different approach. [...]
I lived right next to Torrey Pines and Delmar Beaches in San Diego, California and it seemed I could always clarify my perspective on things while walking or surfing those beaches. Have you seen or heard the metaphor of footsteps in the sand leading you towards something? It’s kind of the same thing in really [...]
Imagine you’re walking in downtown Portland and you notice a group of people surrounding a person holding a paint brush and a bucket of paint. You ask a person standing at the back of the crowd what’s going-on here?
She says, “Some local artist has been asked to create a community mural showing different people’s marketing [...]
How can you know the truth of your circumstance?
We all experience circumstances. What’s difficult is trying to determine the truth of a situation by looking at the circumstances.
Storms and being lost are common metaphors to describe life circumstances. Like the Sunday School favorite where Jesus’s disciples are in a boat in the middle of [...]
Let’s say you’re a Portland small business owner delivering a service, and you want to have a really professional way to share your client portfolio and success stories with key prospective clients.
You could…
Go to www.blurb.com and create a hard back book with custom dust jacket promoting your client success stories.
You could download the free [...]
I read an online post the other day featuring the different styles of entrepreneurs around the country. I thought it might be fun to share the 4 style essentials for any Portland, Oregon marketing agency dudes.
Every marketing agency dude must own a black turtleneck. It’s in the Marketing Agency Manly Man Handbook.
The classic navy [...]
I don’t have to tell my fellow Portland small business owners that all prospects are not created equal. Or do I? What if you had a quick survey form that could quantify and qualify your gut feelings about the suitability of your prospective clients.
Do you ever get it wrong in choosing a new client? At [...]
In this video, we share a time-tested marketing agency strategy of how we help small business owners develop a unique selling proposition in less than 15 minutes, and delivering both offline and online in such a compelling way that your ideal clients can answer for themselves why they should choose your business vs. any other [...]
Are you a Portland small business owner and you’ve recently created your company website on a blog platform?
In this blog post, I’ll share with you 7 blog strategy tips that will save you not only time and frustration, but actually turn your business blog into a tactful unique selling proposition–without selling.
Perhaps the greatest initial challenge [...]
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