Marketing Stories Podcast w/Steve Woodruff

Steve Woodruff and his company Sticky Figure teaches small and mid-sized businesses how to brand themselves effectively.

Steve has worked with companies of all sizes to define market strategy and develop core marketing messages that stick.

You may learn more about Steve and enjoy his blog at www.Stickyfigure.com

For your convenience, I’ve listed the time of our discussion points if you’d like to advance to a topic of interest:

See the red slider bar located on the audio player? Simply take your mouse and slide it to the time-stamped subjects I’ve listed below for you.

1. 4m 57s-As small business owners, what should we know about social media and having a Return on Investment (ROI)?

2. 8m 28s-Steve’s guidance on how small business should assess social media strategy.

3. 12m 30s-Steve’s guidance of how small business owners can brand themselves using social media.

4. 19m 23s-The 3 components to having a successful social media strategy in 2010.

5. 27m 00s-Steve answers my rapid fire personal questions.

Marketing Stories Podcast…

Contains discussions with small business marketing and social media change agents and thought leaders. It’s a marketing sociology + storytelling audio think tank and talk track.

Get all current and future episodes delivered automatically to your iTunes podcast playlist by clicking on FREE subscribe via iTunes button below.

Episode 1: Gary Vaynerchuk, Wine Library TV & Crush It!

Episode 2: Steven Pressfield, Author of The War of Art & The Legend of Bagger Vance

Episode 3: Liz Strauss and Social Media Straight Talk

Episode 4: John Jantsch of Duct Tape Marketing

…and so many more podcast episodes.

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Marketing Stories Podcast w/Thomas Clifford

Join me as my interview guest on this Marketing Stories podcast is Thomas Clifford. Thomas is a corporate multimedia/video producer, director and marketing storyteller that helps us humanize a business message.

Thomas produced hundreds of videos for hundreds of organizations. From rock’n'roller to documentary film maker, Thomas equips us to “convert people-centered stories into gold.”

Thomas is a masterful communicator using video or blogging. His blog, found here, is an Ad Age Power 150 blog and his expertise can also be found as an expert blogger at Fast Company.com, Mindful Media: The Quest for Engagement.

For your convenience, I’ve listed the time of our discussion points if you’d like to advance to a topic of interest:

See the red slider bar located on the audio player? Simply take your mouse and slide it to the time-stamped subjects I’ve listed below for you.

1. 6m 59s-What Small Business Owners should understand about why stories should be a component of our overall marketing strategy.

2. 9m 35s-What is most important in creating a believable marketing story?

3. 13m 37s-The near impossible task of trying to change someone’s worldview.

4. 18m 47s-The greatest challenge we face in sharing our unique marketing stories with others.

5. 21m 37s-How has social media changed how we share our unique marketing stories?

6. 24m 16s-What does content marketing mean to small business owners?

7. 26m 26s-Tom’s advice on choosing the right communication medium for our ideal clients.

8. 30m 08s-Tom’s advice to the argument: I don’t have enough time or money to create great content marketing.

9. 35m 10s-Tom answers my rapid-fire personal questions

Music from CCMixter:

Bogi Beat Budapest by hepepe

The Shack Song by Justin Gordon

Sometimes by Airtone

Anima Instrumental by St. Paul

Maybe I Should Stay by Dabna

Piano ‘09 by The 3AM Association

Open Wide by Scomber

Marketing Stories Podcast…

Contains discussions with small business marketing and social media change agents and thought leaders. It’s a marketing sociology + storytelling audio think tank and talk track.

Get all current and future episodes delivered automatically to your iTunes podcast playlist by clicking on FREE subscribe via iTunes button below.

Episode 1: Gary Vaynerchuk, Wine Library TV & Crush It!

Episode 2: Steven Pressfield, Author of The War of Art & The Legend of Bagger Vance

Episode 3: Liz Strauss and Social Media Straight Talk

Episode 4: John Jantsch of Duct Tape Marketing

…and so many more podcast episodes.

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Marketing Stories Podcast + Love Jingles.com

Have you ever wanted a talented creative team to produce a memorable brand video for your company?

Love Jingles.com, a Swedish, creative group can create your company video for you at an affordable price.

The diversity of Love Jingle clients range from Yahoo to small marketing agencies like ours. Love, the inked creative conversationalist performing in this video even created this one for a gay website. Love, on vacation in Egypt with his girlfriend, is probably smiling that I chose this video to show.

And this one for a Florida real estate group.

Here is what you’ll learn if you listen to our latest Marketing Stories podcast with the two founding members Nils and Love of Love Jingles.com:

• What is a love jingle and how can you get one for your company?
• The specific incident of when Love Jingles was created.
• Top 2 or 3 benefits of a unique and personalized video jingle as a marketing tool for your business.
  
• Advice to small business owners who might be doing their own marketing across various marketing channels on how to have really effective and relevant marketing messages in less time.
• Love Jingle’s unique pricing model of an increasing pay scale over time
• What makes a unique marketing story memorable and one that will be shared with others.

Music found at CCMixter:

1. Bogi Beat Budapest by hepepe.hu

2. A Two Hour Love by Cheeky Thief

3. Mind Field by DJ Blue

If you’ve been considering a company brand video for an affordable price, I would ask you consider the Love Jingles team. You’ve seen their videos and you spent 40 minutes with me getting to know what makes them tick. So let them know Matthew Ray Scott sent you and get your own personalized company video jingle.

I don’t receive anything by referring you to Love Jingles–I just like what they are doing and want to support them as well as share proven marketing enhancers to our Strategic Incubator clients, Marketing Stories podcast listeners, and our blog readers.

Click here and see what dates they have available for your business.

Marketing Stories Podcast…

Contains discussions with small business marketing and social media change agents and thought leaders. It’s a marketing sociology + storytelling audio think tank and talk track.

Get all current and future episodes delivered automatically to your iTunes podcast playlist by clicking on FREE subscribe via iTunes button below.

Episode 1: Gary Vaynerchuk, Wine Library TV & Crush It!

Episode 2: Steven Pressfield, Author of The War of Art & The Legend of Bagger Vance

Episode 3: Liz Strauss and Social Media Straight Talk

…and so many more podcast episodes.

Leave a Comment

Listen to the Marketing Stories Podcast

Marketing Stories Podcast…

Contains discussions with small business marketing and social media change agents and thought leaders. It’s a marketing sociology + storytelling audio think tank and talk track.

Get all current and future episodes delivered automatically to your iTunes podcast playlist by clicking on FREE subscribe via iTunes button below.

Episode 1: Gary Vaynerchuk, Wine Library TV & Crush It!

Episode 2: Steven Pressfield, Author of The War of Art & The Legend of Bagger Vance

Episode 3: Liz Strauss and Social Media Straight Talk

…and so many more podcast episodes.

Leave a Comment

Fun Friday Marketing Story Podcast w/Jamie Birch

Jamie Birch is the Founder & President of JEB Commerce. He is a friend and client.

Today, I began to receive some fun tweets and emails about some Tweets I’ve made about having great friendships with our clients. So I Skyped Jamie & told him I was going to press the record button for this completely unscripted podcast.

Here is what we talked about.

1. Bevis and Butt-Head
2. His marketing story development
3. Reconciling his written voice with his spoken voice
4. How he chooses communication mediums for different marketing messages
   

Music: CC Mixter- Cafa Connection by Morgntj

This podcast and others can be found and received automatically every time we update a new one as an iTunes user.

CLICK HERE for free & automatic podcast updates from iTunes. It will look like this when you get there.

If anything we shared inspires you to send us your comment or thought, we promise to say thanks and respond.

If we can be of further assistance to you and your company, we would like to give you a complimentary consultation where we listen to your greatest challenges in producing and delivering content that your ideal clients want to share.

We promise to not be lame and try to sell you stuff you don’t need when we talk.

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Marketing Story Podcast w/ Liz Strauss

Today’s Marketing Story Podcast:

Guest: Liz Strauss

Liz is a social web strategist and community builder.

Liz works with businesses, universities, and individuals to help them understand how text, words, and images work in the culture of the social web. She has over 20 years in print, software, and online publishing, and has strategized with publishers in Europe, Australia, the UK, and Ireland. She was recently a featured speaker at the Cass Business School of City University in London and taught a Master’s Level class at the CityU School of Pubishing.

Liz is a founder of the highly successful business bloggers conference SOBCon — which has gained the partnership of companies such as Walmart, Colgate, Allstate, and Klondike Frozen Treats, as well as the attention of BusinessWeek, the Chicago Sun-Times, the Chicago Tribune, and the Innovation Initiative of the Kellogg School of Business. She has been named to the Top 100 Social Media & Internet Marketing Bloggers Top 100 Most Influential Marketers of 2008, the 50 of the Most Powerful and Influential Women of Social Media, NxE’s Fifty Most Influential ‘Female’ Bloggers and her blog is listed on Alltop Social Media and Alltop Twitterati

Topic: How do we go from content marketing to conversations to building community?

Here is a more detailed breakdown of this podcast:

[1:07] What is the difference between conversation and content in social media strategy?

[05:27] Liz discusses how Twitter takes us away from longer conversations.

[08:20] What are the Top 3 Keys to Continuous Conversation on Twitter?

[10:15] What are the Top 2 Misconceptions of Social Media That Small Business Owners Have About Social Media?

[11:20] Liz shares a social media case study.

[15:05] What happens to the knowledge base when the guru takes 1 or 2 steps away?

[17:10] Liz shares her thoughts on social media managers.

[20:12] I ask Liz to share her own social media story beginning.

Music provided: CCMixter

drunknmunkey666, Hoody Sweater

the 3am Association, Piano 09

Goldfish, Boldlyitar

This podcast and others can be found and received automatically every time we update a new one as an iTunes user.

CLICK HERE for free & automatic podcast updates from iTunes. It will look like this when you get there.

If anything we shared inspires you to send us your comment or thought, we promise to say thanks and respond.

If we can be of further assistance to you and your company, we would like to give you a complimentary consultation where we listen to your greatest challenges in producing and delivering content that your ideal clients want to share.

We promise to not be lame and try to sell you stuff you don’t need when we talk.

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Social Media Confession w/Father Brogan

I’m about to read Trust Agents by Chris Brogan and Julien Smith.

I imagined myself having a confession with Chris Brogan if he were my social media priest. Here is what it sounded like in my head.

My social media confession w/ Father Brogan

CLICK

Disclaimer:

1. Chris Brogan’s fake Irish accent is way better and I understand he looks nothing like his pictures in real life.

2. No celibate Boston Irish Catholic priests were mocked during the making of this podcast.

I seek to learn & I think Chris Brogan is the best social media teacher. Amen

Podcast safe music by Many Years, The Kiev Pehersk Lavra Monastary of the Caves and The Brown Sisters-my hometown church.

Soon after I published my confession, the real Chris Brogan sends me this Twitter message:

I like the man behind the collar.

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Marketing Story Podcast: Social Media Managers w/Zena Weist

Today’s Marketing Story Podcast:

Guest: Zena Weist

Zena Weist is a digital practitioner and social media strategist with over 15 years of online marketing expertise including executive leadership in digital start-ups, account management with interactive agencies and client-side roles in online brand engagement,  project management, and web implementation with Sprint, Hallmark and EMBARQ.

She is an iWorkingmom who’s passionate about her four fun-loving kids, one adorable husband, customer advocacy, autism awareness, craft beers, red wine, all things chocolate and running.  Zena co-founded the Kansas City Chapter of the Social Media Club. She is a Direct Marketing Association ECHO award recipient.  Her University of Kansas undergraduate degree is in Journalism – Advertising. She holds an MBA in Direct Marketing from the University of Missouri, Kansas City.

Topic: The Emergence of Social Media Managers as the company Chief Storyteller

Here is a more detailed breakdown of this podcast:

[03:55] Defining social media

[06:00] Social Media cocktail analogy

[07:40] Is it appropriate to sell on Twitter?

[12:20] ACT I, II, III of Zena’s story

[15:51] Social Media process

[19:50] Criteria to deliver interesting and memorable social media

[22:17] Individuals and companies that get-it using social media

[25:14] Integrated social media strategy across multiple marketing channels

[29:03] Being interesting. Who is interesting?

Music provided: CCMixter

Morgantj, caf_connection

SackJ022, one for me

Sinabro, echoed

Neurowaxx, This is on the stairs

Henrines, Just a word

This podcast and others can be found and received automatically every time we update a new one as an iTunes user.

CLICK HERE for free & automatic podcast updates from iTunes. It will look like this when you get there.

If anything we shared inspires you to send us your comment or thought, we promise to say thanks and respond.

If we can be of further assistance to you and your company, we would like to give you a complimentary consultation where we listen to your greatest challenges in producing and delivering content that your ideal clients want to share.

We promise to not be lame and try to sell you stuff you don’t need when we talk.

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Marketing Story Podcast w/Jay Ehret

Today’s Marketing Story Podcast:

Guest: Jay Ehret of The Marketing Blog Spot (.com)

Topic: What are we learning from this years social media meetings?

Here is a more detailed breakdown of this podcast:

[3:55] Are we seeing new faces attend Blog World or the same faces?

[5:15] Sad status of poor small business attendance

[5:20] How the host city impacts the vibe of the meeting

[5:50] Jay says, “Vegas Baby”

[6:35] Jay’s dog raises hell and plays the banjo in background

[6:50] How the panel format encourages or discourages meeting conversation

[8:05] Have we lost the art of the speech?

[9:35] Chris Brogan, the master of 140 characters and the presentation

[10:00] Using Slideshare to share presentations

[11:45] Additional meeting networking tips

[13:30] Is there NO data to prove social media ROI?

[14:45] Jay’s 3 take-away’s from Blog World

[19:50] If you’re this person…don’t use social media

Music for podcast: CC Mixter

mind field, DJ Blue

Cafa Connection, Morganti

Bogi Beat, hepep.hu

This podcast and others can be found and received automatically every time we update a new one as an iTunes user.

CLICK HERE for free & automatic podcast updates from iTunes. It will look like this when you get there.

If anything we shared inspires you to send us your comment or thought, we promise to say thanks and respond.

If we can be of further assistance to you and your company, we would like to give you a complimentary consultation where we listen to your greatest challenges in producing and delivering content that your ideal clients want to share?

We promise to not be lame and try to sell you stuff you don’t need when we talk.

Leave a Comment

Cursing, The Cool Kids + Character

The closing keynote address at Blog World this week saw twitter abuzz with surprised posts about the use of curse language and seemingly inappropriate humor by well known internet marketing people.

I’ve never seen so many retweets and posts about how confused people were about the meaning and context of this language at this popular venue.

I’ve noticed an increase in well-known figures using curse words in presentations and interviews. It used to be you would see somebody “let one fly” in text, but not so much in a recorded audio or video.

It also seems like the stakes have been raised in the delivery of curse words. “Damn” seemed to be a consistent favorite for awhile and now even damn is child’s play to the emergence of “f” bombs.

The “cool kids”, as I talk about in my podcast, at least know how to use “f” bombs as adjectives, adverbs, and nouns.

Is cursing at a public business presentation unprofessional? Am I and others taking this out of context?

I share my thoughts on this podcast.

Music: Paloseco Brazz Orchestra & Onlymeiter at http://ccmixter.org

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Here is what it will look like when you get there.

This subject is one where there are many different opinions. I’d appreciate yours, even if it’s different than my own. I promise to not cuss you out!

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