Guest: Liz Strauss

Liz is a social web strategist and community builder.

Liz works with businesses, universities, and individuals to help them understand how text, words, and images work in the culture of the social web. She has over 20 years in print, software, and online publishing, and has strategized with publishers in Europe, Australia, the UK, and Ireland. She was recently a featured speaker at the Cass Business School of City University in London and taught a Master’s Level class at the CityU School of Pubishing.

Liz is a founder of the highly successful business bloggers conference SOBCon — which has gained the partnership of companies such as Walmart, Colgate, Allstate, and Klondike Frozen Treats, as well as the attention of BusinessWeek, the Chicago Sun-Times, the Chicago Tribune, and the Innovation Initiative of the Kellogg School of Business. She has been named to the Top 100 Social Media & Internet Marketing Bloggers Top 100 Most Influential Marketers of 2008, the 50 of the Most Powerful and Influential Women of Social Media, NxE’s Fifty Most Influential ‘Female’ Bloggers and her blog is listed on Alltop Social Media and Alltop Twitterati

Topic: How do we go from content marketing to conversations to building community?

Here is a more detailed breakdown of this podcast:

[1:07] What is the difference between conversation and content in social media strategy?

[05:27] Liz discusses how Twitter takes us away from longer conversations.

[08:20] What are the Top 3 Keys to Continuous Conversation on Twitter?

[10:15] What are the Top 2 Misconceptions of Social Media That Small Business Owners Have About Social Media?

[11:20] Liz shares a social media case study.

[15:05] What happens to the knowledge base when the guru takes 1 or 2 steps away?

[17:10] Liz shares her thoughts on social media managers.

[20:12] I ask Liz to share her own social media story beginning.

Music provided: CCMixter

drunknmunkey666, Hoody Sweater

the 3am Association, Piano 09

Goldfish, Boldlyitar

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