What would you have done if you were me? A little over a year ago I received a phone call from a lady outside of Seattle, Washington sharing that she always dreamed of starting her own business. Before I could ask any questions, she told me she decided to call us because she heard we [...]
The only blind person to summit Mt. Everest, Erik Weihenmayer, said in the documentary, Blindsight, that if you don’t accomplish the summit of Mt. Everest at Basecamp then you will surely not achieve as you begin to near the summit. It’s too tough for almost everyone, especially if you are blind. Apply this summit mentality [...]
Today’s Marketing Story Podcast: Guest: Liz Strauss Liz is a social web strategist and community builder. Liz works with businesses, universities, and individuals to help them understand how text, words, and images work in the culture of the social web. She has over 20 years in print, software, and online publishing, and has strategized with [...]
Our clients love it when we walk them through the powerful exercise of answering and publishing their most frequently asked questions (FAQ). I share why you should post your most FAQ on your website and how it can be a powerful marketing and customer service tactic for your business. I wrote an earlier post about [...]
I’d like you to watch the video below first. Within the first 1m and 30 seconds or so, I’m going to ask you to pause the video. I then give you instructions to watch the second video. After you finish the second video, please return to my first video of me talking to you and [...]
I bet you will like this video if you don’t dismiss the possibility that Ashton Kutcher could actually have something of value to say about social media strategy. Here is what we can apply from this surprisingly good advice: Building & telling stories. Do you view yourself as a content marketing studio for social media? [...]
“Let’s pick the mother of all funk chords.” What if we viewed business collaboration in the same way these musicians are coming together, as many, to produce one unique sound? What is the mother of all funk chords (idea/service, etc.) that will bring together a willing coalition of collaborators to serve a group of people [...]
What does being respectful mean to you when sharing your marketing story to those folks you hope will consume and share your message with others? Robert McKee says when talented people write badly it’s generally for one of two reasons: Either they’re blinded by an idea they feel compelled to prove. They’re driven by an [...]
It only took Mike Whitmore, President of Fresh Consulting in Bellevue, Washington 4 minutes for me to go from feeling like I know him to liking him. His video can teach leaders how to share a brief story that decreases the time it takes for a potential customer to get what he, and perhaps his [...]
“Taking the “yawn” out of corporate films,” a tag-line found on filmmaker Thomas Clifford’s blog made me curious to explore his blog where he produces company mini-documentary films focusing on capturing the “heart and soul” of organizations. Our goal today is to apply what filmmaker Thomas Clifford, a Honda mini-documentary, and a scene from the [...]
When birthing an idea, one must be careful and not remove the soul of the idea. What did you learn from this funny, yet metaphorical truth inspired, video on the challenges of birthing an idea for your business? Here are some of my thoughts in birthing and delivering an idea. Some people are not creative. [...]
I love the cab drivers and bartenders who are counselors and storytellers. I’ll buy you a beer if you don’t tell my wife about the bartenders mention. Like Adrian Neylan, a Sydney Australia cab driver… I met Adrian while on consulting trips and vacations with my wife in beautiful Sydney, Australia. I was staying at [...]
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