Can we measure the effectiveness of spending money and time on developing and delivering great content marketing across multiple live and on-demand marketing channels? It makes logical sense to deliver unique, solution focused content in the ways in which your prospective clients want to consume and share. Let’s call this a common sense ROI imperative. [...]
I predict more and more companies will hire a full-time “reporter” to connect customers with interesting and sharing inspired stories about the products, services, employees, and customers of a company. In new marketing media, we call that reporter a social media manager. Read my comments below and then please read the post link I provided [...]
Sharing music with your twitter followers is not only fun, but revealing of your interests (brand). I’m amazed at how many re-tweets (RT) I receive from people when I send out a mood song I’m listening to at the moment. The best news is you can share songs with others for FREE using www.blip.fm. Click [...]
The closing keynote address at Blog World this week saw twitter abuzz with surprised posts about the use of curse language and seemingly inappropriate humor by well known internet marketing people. I’ve never seen so many retweets and posts about how confused people were about the meaning and context of this language at this popular [...]
Marketing Stories Podcast (16m 12s): My guest is best selling author, Steven Pressfield, The War of Art and The Legend of Bagger Vance. Mr. Pressfield shares his get started moment. Learn how misery can help you overcome the resistance of getting started. Creatives and a blue-collar work ethic. Every great marketing story involves being able [...]
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