Have you considered a white paper as a marketing tool offering that can provide your prospective clients with a complimentary or email exchange way to receive your expertise and solution language packaged in a white paper format on a topic that is considered one of the top frustration areas of your ideal client? Today, I [...]
Two creative marketing executives allow us to make the journey with them as they retrace the steps of the failed car manufacturer’s executives from Detroit to Washington D.C. riding a pair of Enertia electrical motorcycles. Their goals are to increase awareness of the electrical motorcycles as a viable transportation alternative and to present President Obama [...]
Because I’m a person of faith, I’m sometimes asked to speak to religious people. (Did you catch the contradiction?) I try to share messages that are relevant in the hope that others in the audience can relate. After years of speaking, I finally hit on the message that seems to resonate with everyone, regardless of [...]
In 5 or 6 minutes, this video demonstrates how a company might paint a picture of opportunity & challenges using Keynote or even Power Point. I’m sure the creator of this presentation probably used Photoshop or some other off-the-shelf software, but the presentation is delivered in Keynote. See for yourself. Recommendation: I find most of [...]
Part 4 of 4 of Ira Glass & The Art of Storytelling. Ira discusses how we should talk like ourself vs. a television persona and how to avoid having a horrible personality in a social media world.
Part 3 of 4 of Ira Glass & The Art of Storytelling. Ira talks about when you have great creative taste, but your creativity falls short & you might consider quitting. He asks you to consider doing a lot of work and considering a situation where someone is waiting for your work.
I’m trying something new on Twitter to invite people to read blog posts (ours & others) using pictures from either my iPhone or even a screen capture. Based on the feedback I’m receiving, you might want to try it. My twitter post looks like this. Here is what I do to frame my blog post [...]
Only a few weeks after John Haines freak accident which left him paralyzed from the waist down, he rolled into his work office in his new wheelchair and said to his co-workers, “Man, I feel like I was run over by a train.” The story you are about to read is about redemption in the [...]
My new Twitter follow (er) strategy is old hat for many of you. Step 1. I want to find professional and personal interesting and relevant people to follow on Twitter. Step 2. I use www.Twellow.com as my free search directory. Step 3. I find the people I follow tend to follow me. Step 4. I’m [...]
It’s tempting to be a crusader marketer, but it’s risky. Doctor Dorian Paskowitz, MD, author of Surfing and Health: Live Long, Live Well is an example of someone who experienced the risk & reward of being the messenger to a neglected market niche. His sacrifice led to surfing endorsements, one of the most prominent surfing [...]
Do you have a really unique market niche and a loyal following? Are their downsides to having both? Let’s learn from MC Frontalot and nerdcore. Watch the video to learn more about this unique hip-hop niche gaining a loyal following and then I’ll share with you some lessons you can apply to your business. *Warning* [...]
One marketing tactic is called the “Opposing Truth.” It’s where you deliver a message that is opposite of what is really happening. Like this creative advertisement from South Africa. Think of the instances when this marketing tool or tactic might be most effective in your business. Go ahead and comment below and I’ll offer up [...]
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