In this blog post, I’ll show you a simple process of how you can tactfully coach reporters on the story you want them to share with their readers. Reporters are storytellers with a deadline. Like Jacques, The Oregonian reporter I met with at Powell’s Bookstore. Jacques wrote an article on Portland small business marketing and [...]
If you’re a small business owner, you can secure your business name across social media in just minutes and for a very affordable price. KnowEm is the company to do this for you. Here are just a few reasons why I like and will recommend this service to our clients: One quick sign-up and I’ve [...]
If you’re a start-up entrepreneur or a small business owner and you need to create a simple print marketing campaign for almost free and in under 15 minutes, here is how you do it… To prove it to you, I created this simple print marketing copy in less than 15 minutes and for $3 dollars, [...]
For the first time, I’m confessing my first year in business to hopefully help those in your freshman business year. My 7 unheard start-up confessions are: 1. I thought because I was a Corporate America success I would be a successful start-up entrepreneur. I was successful as a company executive, but I learned it’s different [...]
Join me in the latest Marketing Stories podcast with Charlie Gilkey. Charlie helps creative people do something with their ideas. Before starting www.productiveflourishing.com, Charlie served as an Army Officer with a tour of duty in Iraq. As a National Guard officer, he even made time to begin a Ph.D. in philosophy at the University of [...]
Let’s say you’re a Portland small business owner delivering a service, and you want to have a really professional way to share your client portfolio and success stories with key prospective clients. You could… Go to www.blurb.com and create a hard back book with custom dust jacket promoting your client success stories. You could download [...]
As a small business owner, I bet you believe you have nothing in common with a gifted minister or a popular magazine publisher. It turns out–you have more in common then you may have imagined. I would also mention I think you have different content marketing goals as a small business owner vs. an internet [...]
As a small business owner with a family and a life outside of work, I want a sustainable business. Sustainable is a word we don’t often hear in regards to business. I bet if I asked you to define what sustainable means within the context of your business, we would most likely have a variety [...]
Strategic Incubator Case Study: Company: Sweet Pea Bicycles, Portland, Oregon Target Focus: Custom made bicycles for women Overview of Sweet Pea Bicycles: (Watch Videos) sweetpea bicycles from daniel sharp on Vimeo. Natalie Ramsland, Founder of Sweet Pea Bicycles is featured in these free promotional videos. Some produced local in our home of Portland, Oregon and [...]
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