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	<title>A Regenerative Medicine Social Media Evangelist &#187; presentation</title>
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		<title>You Are In The Presentation Business</title>
		<link>http://strategicincubator.com/2009/04/30/you-are-in-the-presentation-business/</link>
		<comments>http://strategicincubator.com/2009/04/30/you-are-in-the-presentation-business/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 08:23:48 +0000</pubDate>
		<dc:creator>Matthew Scott</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[Presentation Zen]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[The Strategic Incubator]]></category>

		<guid isPermaLink="false">http://strategicincubator.com/?p=668</guid>
		<description><![CDATA[When did you realize if you are a small business owner that you are in the presentation business? We work with our clients to design, deliver, and re-purpose on-line and off-line presentations. The goal is for a presentation to be part of a personality experience pathway for those who listen or watch. We want you [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><span style="font-size: medium;">When did you realize if you are a small business owner that you are in the presentation business?</span></p>
<p style="text-align: left;"><span style="font-size: medium;">We work with our clients to design, deliver, and re-purpose on-line and off-line presentations. The goal is for a presentation to be part of a personality experience pathway for those who listen or watch.<br />
</span></p>
<p style="text-align: left;"><span style="font-size: medium;">We want you to watch the presentations below and you will breathe new life into your own presentations.<br />
</span></p>
<p><div style="width:425px;text-align:left" id="__ss_515731"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/ethos3/what-teachers-make-515731?type=presentation" title="What Teachers Make">What Teachers Make</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=what-teachers-make-1216241373036327-8&stripped_title=what-teachers-make-515731" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=what-teachers-make-1216241373036327-8&stripped_title=what-teachers-make-515731" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/ethos3">Scott Schwertly</a>.</div></div></p>
<p><object width="446" height="326"><param name="movie" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf"></param><param name="allowFullScreen" value="true" /><param name="wmode" value="transparent"></param><param name="bgColor" value="#ffffff"></param> <param name="flashvars" value="vu=http://video.ted.com/talks/embed/LarryLessig_2007-embed_high.flv&su=http://images.ted.com/images/ted/tedindex/embed-posters/LarryLessig-2007.embed_thumbnail.jpg&vw=432&vh=240&ap=0&ti=187" /><embed src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" pluginspace="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" wmode="transparent" bgColor="#ffffff" width="446" height="326" allowFullScreen="true" flashvars="vu=http://video.ted.com/talks/embed/LarryLessig_2007-embed_high.flv&su=http://images.ted.com/images/ted/tedindex/embed-posters/LarryLessig-2007.embed_thumbnail.jpg&vw=432&vh=240&ap=0&ti=187"></embed></object></p>
<p><object width="446" height="326"><param name="movie" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf"></param><param name="allowFullScreen" value="true" /><param name="wmode" value="transparent"></param><param name="bgColor" value="#ffffff"></param> <param name="flashvars" value="vu=http://video.ted.com/talks/embed/Rives4AM_2007-embed_high.flv&su=http://images.ted.com/images/ted/tedindex/embed-posters/Rives-4AM-2007.embed_thumbnail.jpg&vw=432&vh=240&ap=0&ti=148" /><embed src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" pluginspace="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" wmode="transparent" bgColor="#ffffff" width="446" height="326" allowFullScreen="true" flashvars="vu=http://video.ted.com/talks/embed/Rives4AM_2007-embed_high.flv&su=http://images.ted.com/images/ted/tedindex/embed-posters/Rives-4AM-2007.embed_thumbnail.jpg&vw=432&vh=240&ap=0&ti=148"></embed></object></p>
<p><span style="font-size: medium;">What did you think?</span></p>
<p><span style="font-size: medium;">Really creative presentations that can make you re-think the design and delivery of your presentations.</span></p>
<p><span style="font-size: medium;"><strong>We want to recommend our favorite presentation design + delivery education book &amp; blog.</strong></span></p>
<ul>
<li><span style="font-size: medium;">Presentation Zen by Garr Reynolds. <a href="http://www.presentationzen.com/">Click here</a> to visit his blog and view his book by same title.</span></li>
</ul>
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		<title>Your Visual Metaphor of WHAT</title>
		<link>http://strategicincubator.com/2009/04/29/your-visual-metaphor-of-what/</link>
		<comments>http://strategicincubator.com/2009/04/29/your-visual-metaphor-of-what/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 16:41:47 +0000</pubDate>
		<dc:creator>Matthew Scott</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Business Gym]]></category>
		<category><![CDATA[market niche]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[The Strategic Incubator]]></category>

		<guid isPermaLink="false">http://strategicincubator.com/?p=985</guid>
		<description><![CDATA[If you were a Virtual Business Gym member, you would have received this post in your secure gym. You would have been given a workout this week preparing you to choose a visual metaphor as the starting point in determining what you want. I would have attempted to encourage you or not feel bad about [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-size: medium;">If you were a Virtual Business Gym member, you would have received this post in your secure gym.</span></p>
<p><span style="font-size: medium;">You would have been given a workout this week <strong>preparing you to choose a visual metaphor as the starting point in determining what you want.</strong></span></p>
<p><span style="font-size: medium;">I would have attempted to encourage you or not feel bad about making you feel like crap if you did not complete the workouts designed to help you monetize + time-shift + re-purpose your sustainable business idea by making statements like the one below:</span></p>
<p><span style="font-size: medium;">Respectfully, I know many of you have not and will not complete this workout. There are a number of reasons why. I&#8217;ll focus on just one.</span></p>
<ul>
<li><span style="font-size: medium;">You can&#8217;t see how choosing an image is relevant as a starting point to defining and confirming what you want.</span></li>
</ul>
<p><span style="font-size: medium;">Yesterday I was working with a client who is a member of our Virtual Business Gym.</span></p>
<p><span style="font-size: medium;">He is so talented with years of marketing media production and promotion on his impressive CV credentials. Frankly, I should be paying him instead of him paying us.</span></p>
<p><span style="font-size: medium;">To paint a visual picture of this client, this is his brain working for him:</span></p>
<div id="attachment_1177" class="wp-caption aligncenter" style="width: 293px"><img class="size-medium wp-image-1177" title="left-brain-right-brain" src="http://strategicincubator.com/wp-content/uploads/2009/04/left-brain-right-brain-283x300.jpg" alt="Your Brain Showing You!" width="283" height="300" /><p class="wp-caption-text">Your Brain Showing You!</p></div>
<p><span style="font-size: medium;">Many of you reading this post are also looking at your brain right now.</span></p>
<p><span style="font-size: medium;"><strong>I was sharing with our client my own story of how powerful visual metaphors can be in gaining clarity.</strong></span></p>
<p><span style="font-size: medium;">I&#8217;m getting ready to bust-out some of my behavioral sciences background on you, so buckle-up!</span></p>
<p><strong><span style="font-size: medium;">We know when we ask a question, our brain fires off neuro-sensors to search for a time when we may have answered that question before. So the brain is hardwired to default towards something that is known vs. unknown.</span></strong></p>
<p><span style="font-size: medium;">Now imagine your brain is like an old-school rolodex. Young people reading this right now are asking everyone nearby, &#8220;What the heck is a rolodex?&#8221;</span></p>
<p><span style="font-size: medium;">So when you ask, &#8220;What do I want?&#8221;</span></p>
<p><strong><span style="font-size: medium;">Your brain will continue to search the white space margin of your &#8220;noggin&#8221; until it latches onto an image. And that image provides a known reference and closure for the brain like a cool glass of sweetened tea with lemon after cutting the grass on a hot and humid summer day.</span></strong></p>
<p><span style="font-size: medium;">Gotcha&#8230;</span></p>
<p><span style="font-size: medium;">Did your brain go to a visual metaphor?</span></p>
<p><span style="font-size: medium;"><strong>Go do your workout right now and uncover the clarity and confirmation of your chosen visual metaphor.</strong></span></p>
<p><span style="font-size: medium;">Imagine you have just walked into a beautiful and inviting room. It is your Virtual Business Gym. Go ahead and imagine by forming a picture.</span></p>
<p><span style="font-size: medium;">You are greeted by a healthy man in his mid-twenties dressed in a grey pinstripe suit with a really cool tie. You notice his fresh haircut and clean shaven face. This person is going to move-up in the world, you say to yourself as he hands you a digital white clipboard and a funky-looking writing pen. (Feel free to replace our guy with a girl. Ha!)</span></p>
<p><span style="font-size: medium;">You are taken to a room with a long table and comfortable leather chairs. A voice greets you as soon as you are seated.</span></p>
<p><span style="font-size: medium;">The female voice clearly says, &#8220;Welcome Mr. or Mrs. , we have been expecting you.&#8221;</span></p>
<p><span style="font-size: medium;">Your are instructed to take the pen and begin drawing the WHAT of your life. You are reminded by the pleasant voice, that it is impossible to make any mistakes and that coloring inside the lines is frowned upon.</span></p>
<p><span style="font-size: medium;">Minutes later it is finished.</span></p>
<p><span style="font-size: medium;">Go here (available to members only) and complete your workout now.</span></p>
<p><span style="font-size: medium;">Are you willing to devote 10,800 seconds a month to monetizing, time-shifting, and re-purposing your sustainable business idea?</span></p>
<p><span style="font-size: medium;"><a href="http://strategicincubator.com/virtual-gym">Click here and receive your FREE 30-day trial now</a><br />
</span></p>
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