What does being respectful mean to you when sharing your marketing story to those folks you hope will consume and share your message with others? Robert McKee says when talented people write badly it’s generally for one of two reasons: Either they’re blinded by an idea they feel compelled to prove. They’re driven by an [...]
Would we have remembered Andy Warhol if his dream of becoming a tap dancer came true? According to the documentary Andy Warhol’s People Factory, Andy Warhol became an artist and filmmaker rather than a tap dancer because there was no criteria for art. Let’s apply this to social media… Do you believe there are social [...]
I’ve lived all around the country as a military brat, Army Officer, and former Corporate Gypsy. I’ve learned over time that the place I belong changes. What do you think? I asked some of my talented friends to share with you their version of home. I decided to ask six of my entrepreneur friends from [...]
Difficult circumstances can be painfully wonderful. My thanks to my friend Jonathan Fields of Career Renegade for sharing this video.
Get past this attention getting title and open your mind to some niche marketing strategy for small business owners. I watched a documentary last night called Missionary Positions. It has an obvious message: Pornography is addictive and we want to help. Watch this brief video and then read further as I share what I observed [...]
If you’re under the age of 30 and you never saw the classic movie, Big starring Tom Hanks then either beat-it kid or go rent the movie. Sometimes our external market research should answer the child-like internal question, “Are we and our services fun to play with?” A clip from the movie Big illustrates this [...]
Here is what we are thinking about this morning… Is incrementalism the death of innovation in your/our business? How do we make it easier to share our good stuff with our ideal clients? How will we confirm if we are getting it right? Pride & Fear. The reason why they don’t ask us for help [...]
![A Pre-Proposal Strategy To Win More Business [Audio]](http://strategicincubator.com/wp-content/themes/aperture/thumb.php?src=http://strategicincubator.com/wp-content/uploads/2010/03/01_80388830.jpg&w=220&h=150&zc=1&q=90)
Do you have a proven pre-proposal strategy to win more proposals in less time and with less effort?
Don Hewitt was the Creator of the TV show 60 Minutes aired every Sunday night. He recently passed away and has been remembered for his many contributions and accomplishments. It is not a stretch to say he changed the format forever of TV journalism. I grew-up watching 60 Minutes with my father and continued to [...]
FOR: Are you a small business owner that offers a service for a fee? If so, you have probably completed Request For Proposals (RFP) where you are sent a format guide and project scope and are required to complete this information request and compete against other services like your own. WHAT: In this brief video, [...]
Music: Buddha Chill by Joe DJ, Flying Saucer
Everyone thinks each other is the competition for customer mind share. And everyone is wrong. Change is the real competition. You see, most people consider stuff intellectually, but make decisions emotionally. Let me illustrate… Ten years ago I was a sales manager with a medical device company. We developed a new medical device that cost [...]
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