If you’re under the age of 30 and you never saw the classic movie, Big starring Tom Hanks then either beat-it kid or go rent the movie. Sometimes our external market research should answer the child-like internal question, “Are we and our services fun to play with?” A clip from the movie Big illustrates this [...]
What can we learn from Alice in Wonderland and apply to our market niche small business blogging? Watch Part 1 of our video series:
Want to hear a fish story that will guarantee you catch more fish and help you grow your local small business? I have taken exotic fishing trips around the world. I just love to catch and eat fish. Now I want to compare my story to your marketing… I have a not-so secret (secret) to [...]
Do you think teleseminars are only for those certain cheesy information marketing people you see everyday on the internet? Small business owners should be utilizing the power of sharing interesting, practical, and highly relevant knowledge over the phone to groups of prospective customers. We prepared a quick 3 minute instructional video for small business owners [...]
EVENT: How To Receive a Customer Testimonial as a Small Business Owner (SEMINAR REPLAY) FOR: This 45 minute audio seminar is intended for small business owners wanting a specific process to receive and distribute customer endorsements, testimonials, and case studies. ACTION GUIDE: Download Action Guide (PDF) for this Teleseminar (CLICK HERE) action-guide-testimonial Do you have [...]
Rather listen than read? We believe the greatest opportunity in our market place today is to work with local small business owners in making successful off-line businesses successful in our on-line world. Specifically we are talking about local small business owners who either don’t have a web presence or those who have an ineffective web [...]
My family and I have some Spring rituals that assist us in officially welcoming the new change in season. They include working in our garden and making bread. One of the areas of cooking I enjoy the most is baking bread. It is sometimes my spoon, my napkin, and even on occasion after my two [...]
How do you respond when a prospective client that said NO to your offer six months earlier calls you up saying they want to have another discussion about becoming a client of yours? How do you feel when you receive those phone calls? Are you happy, surprised, optimistic… What will you say to that person [...]
Rather listen than read? Want to hear a fish tale? This is not the one about the “fishers of men.” Some modern day Pharisees (Marketing Consultants) don’t like that one so much. I’ll share the fish tale relating how your most reliable indicator of small business marketing profit is the “quality of your {marketing} stream. [...]
Rather listen then read? If so, click the play button below. Have you heard of Veruca Salt? If you are under the age of 30, then just stop thinking. For those of us over the age of 30, I’ll give you a hint by watching the video below. After you watch the video, I’ll share [...]
The prospective client who excluded himself today is reading this post… He is such a great and talented guy. A successful blogger, author, teacher, and possibly a successful digital entrepreneur. He is everything we are looking for in a client, except we professionally determined we are not a fit at this time. He has all [...]
What if your client conversations were similar to meeting with a dear friend at your local coffee shop? What if your workshops were like being on a subway and you are pulling into your stop, but all the sudden a band starts playing and you decide to stay on the train and see where it [...]
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