If you could only choose to answer 4 questions that could determine if the person reading or listening to you will choose to buy or not from you, what would those 4 questions be? In case you don’t, we do… And you can repeat them over and over again in your on-line and off-line promotional [...]
How do you know if you are delivering meaningful conversation? I’m asking you to consider the big picture in deciding if you are engaged in marketing or meaning-making? I was reading Lois Kelly’s, Beyond Buzz this weekend. We made the book pilgrimage to the Portland landmark, Powell’s Bookstore where Beyond Buzz by Lois Kelly found [...]
If you plan on creating & delivering a product or service where you offer community access to one another (many good reasons why you should) you are attracting a cast of characters. The Over-Expressive Freud The You Wanna-Be The Know-It-All The Commiserator Let’s put this in context… A client had us create a new membership [...]
What does the number of comments you receive on your blog post indicate to others? Yourself? There are so many great examples of super interesting bloggers that can ignite conversation amongst a community of readers. But, I’m interested in uncovering examples of very popular online figures who receive very few comments. So I ask the [...]
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