Do you think teleseminars are only for those certain cheesy information marketing people you see everyday on the internet? Small business owners should be utilizing the power of sharing interesting, practical, and highly relevant knowledge over the phone to groups of prospective customers. We prepared a quick 3 minute instructional video for small business owners [...]
EVENT: How To Receive a Customer Testimonial as a Small Business Owner (SEMINAR REPLAY) FOR: This 45 minute audio seminar is intended for small business owners wanting a specific process to receive and distribute customer endorsements, testimonials, and case studies. ACTION GUIDE: Download Action Guide (PDF) for this Teleseminar (CLICK HERE) action-guide-testimonial Do you have [...]
Rather listen than read? We believe the greatest opportunity in our market place today is to work with local small business owners in making successful off-line businesses successful in our on-line world. Specifically we are talking about local small business owners who either don’t have a web presence or those who have an ineffective web [...]
How do you respond when a prospective client that said NO to your offer six months earlier calls you up saying they want to have another discussion about becoming a client of yours? How do you feel when you receive those phone calls? Are you happy, surprised, optimistic… What will you say to that person [...]
Rather listen than read? Want to hear a fish tale? This is not the one about the “fishers of men.” Some modern day Pharisees (Marketing Consultants) don’t like that one so much. I’ll share the fish tale relating how your most reliable indicator of small business marketing profit is the “quality of your {marketing} stream. [...]
Rather listen then read? If so, click the play button below. Have you heard of Veruca Salt? If you are under the age of 30, then just stop thinking. For those of us over the age of 30, I’ll give you a hint by watching the video below. After you watch the video, I’ll share [...]
What specific incident taught you as a small business owner that you were going to get your butt handed to you if your business was not {a/the} solution to a {unmet or under-served} problem of a highly focused market? Maybe it was: You are days or moments away from quitting your dream of having your [...]
Strategic Incubator Case Study: Company: Sweet Pea Bicycles, Portland, Oregon Target Focus: Custom made bicycles for women Overview of Sweet Pea Bicycles: (Watch Videos) sweetpea bicycles from daniel sharp on Vimeo. Natalie Ramsland, Founder of Sweet Pea Bicycles is featured in these free promotional videos. Some produced local in our home of Portland, Oregon and [...]
What if your client conversations were similar to meeting with a dear friend at your local coffee shop? What if your workshops were like being on a subway and you are pulling into your stop, but all the sudden a band starts playing and you decide to stay on the train and see where it [...]
If you could only choose to answer 4 questions that could determine if the person reading or listening to you will choose to buy or not from you, what would those 4 questions be? In case you don’t, we do… And you can repeat them over and over again in your on-line and off-line promotional [...]
How do you know if you are delivering meaningful conversation? I’m asking you to consider the big picture in deciding if you are engaged in marketing or meaning-making? I was reading Lois Kelly’s, Beyond Buzz this weekend. We made the book pilgrimage to the Portland landmark, Powell’s Bookstore where Beyond Buzz by Lois Kelly found [...]
What does the number of comments you receive on your blog post indicate to others? Yourself? There are so many great examples of super interesting bloggers that can ignite conversation amongst a community of readers. But, I’m interested in uncovering examples of very popular online figures who receive very few comments. So I ask the [...]
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