My Brother’s Keeper in Portland, Oregon

There is a story in the Bible when Cain murdered his brother Abel, God asked him where his brother was. Cain answered, “I don’t know; am I my brother’s keeper?”

Cain’s words symbolize people’s unwillingness to accept responsibility for the welfare of their fellow man–”brother”

Here are three inspirational stories where someone steps-in and makes a difference in someone’s life. In this case, these people are local Portland folks.

1. The Journey of Richard Jensen is a road to redemption story of a local wrestling champion addicted to meth after his first time trying. His drug habit led him to prison for years. So imagine what it must have felt like at the age of 36 to be given the opportunity to wrestle in college.

2. Dave’s Killer Bread is the story of a brother sent to prison who is giving a second chance and discovers a love for bread.

3. A Church, the High-School that Could Not Win & NFL Pro Bowl Quarterback Neil Lomax. Neil Lomax was an All-Pro quarterback and Portland State University legend. This is the story of a poor inner city high-school and it’s record losing football program by a wealthy suburb church and Neil Lomax offer to help.

Can you relate to either the person who needs a second chance or the one who gives it?

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What, You Don’t Have a Permanent Reminder On Your Body Part!

Question: Why did I tattoo a compass on my ankle years ago?

Answer: In case I lose my way in life, I can always find my True North!

You mean you don’t have an enormous permanent bright imprint on your body parts to remind you of what matters?

Let’s talk about my other permanent meanings and then we’ll get you squared away.

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What’s Right or Wrong to You After Watching This Social Media ROI Video?

If you’re reading this blog post, you are most likely a start-up entrepreneur or small business owner. Many of you are my Portland, Oregon neighbors. We are in this social media and small business marketing together, you & I.

This morning I found this video on You Tube. I’d like you to watch the video and then comment on what seems right or wrong to you as a small business owner after watching this video.

But first, let me explain why I think my requested action is important to you and other small business owners.

• The #1 statement I hear from small business owners who have an office and deliver a product or service offline is: I don’t have time to dedicate myself to social media marketing and I can’t imagine how it’s going to bring in new paying customers.

For some small business owners and their market niche, I think they are correct. But for the vast majority of small business owners delivering a service, I want you to understand social media and what it can mean for your business. Then you can decide what the ROI is on your social media efforts.

Please watch the video and then comment below per my request.

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Portland Small Business Owners: #1 Way to Attract Your Ideal Clients

As a start-up entrepreneur and small business owner, what is your #1 way to attract your ideal clients?

[Pause. Think about my question. Now think of your answer.]

Let’s start with the problem of attracting your ideal clients. I believe the #1 problem for small business owners in attracting your ideal clients is:

• Not knowing who is your ideal client and being able to tactfully explain who your ideal client is to others.
  

So the #1 way to attract your ideal clients is to have a persona of your ideal client that enables you to include only your ideal clients and enables prospective clients to exclude themselves based on your ideal client persona that you develop and share.

You start with developing your ideal client persona by having a criteria assisting you in determining your ideal clients. In our last post, we shared with you what criteria you should have to determine your ideal client.

Let me ask you…

Do you have a person in mind that represents and meets your criteria of your ideal client?

[Describe him/her]

What if you had a process to identify the common characteristics, buying influences, psychographics, and demographics of your ideal client. Can you see how helpful and effective it will be for you to have a persona of your ideal client? Do you think it can prevent you from making emotional bad client decisions if you had an exact ideal client persona?

Hopefully you get how important developing your ideal client persona can be for your marketing and business development.

Here is what I want to help you with now…

I want you to be able to develop your ideal client persona and now link it to your unique marketing story.

What do you think would be the benefits to your small business marketing if you tactfully shared your ideal client persona as part of your unique online marketing story? Think of your “about us” page on your website.

How can you imagine including your description of your ideal client and integrate it within your unique story of your business in a way that your ideal client sees himself or herself as a character in your story?

If you’d like to have a better idea of how to tactfully share with people a description of your ideal client within the context of your unique marketing story, then watch the video I’ve prepared for you below.

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Are You Willing to Invest In A Place (Your Portland) For A Lifetime?

I have two friends that happen to be worth millions as small business owners. One lives in Oregon and the other lives in Montana. My Oregon multi-millionaire friend asked me this question recently, “Matthew, are you willing to invest in a place for a lifetime?”

Now I’ve been married for 25 years and including my Army Officer, Corporate Warrior, and entrepreneur career choices, we’ve moved, including my involuntary move to Iraq, thirteen times in our 25 year marriage.

I know, I’m not normal.

So you can imagine my response when my buddy asked me, “Matthew, are you willing to invest in a place for a lifetime?”

“Yes, I’m now ready,” I said to my Oregon buddy. In many ways, my confirming answer to him today at age 45 started at age 40 when we felt Portland should be the place for us to live, work & play for the rest of our days and moved our family from equally beautiful San Diego, California.

Before you question why we moved from San Diego to Portland, I’ll say it again-we’re not normal.

Many of you can probably relate: We co-developed a successful business and then sold it to a large company. We realized we loved starting a business, so we did it again with The Strategic Incubator. For some of us, it’s like our life is reborn every time we get to create and grow our business. Do you know what I mean?

So now let me ask you the question my buddy asked me: “Are you willing to invest in a place for a lifetime?“

What can this question mean to you?

Here is what it means to me & our Portland, Oregon marketing agency:

• Am I living in the place I belong?
• What is my version of success and significance today?
• Are we truly serving people locally in our own backyard? Is our client list reflective of this stewardship?
• Does our chosen city of Portland reflect our marketing agency beliefs & attitudes?
• Do we want to be the #1 Marketing Agency for small business owners in Portland, Oregon or do we want to be # 123,000 Marketing Agency in the United States that is not remembered?

What are the business and lifestyle advantages to you of investing in a place for a lifetime?

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What Determines Your Ideal Client?

Purpose: The purpose of this video is for start-up and small business owners to have a best practice business development criteria in determining your ideal client vs. accepting and working with any prospective client.

Here are 2 advantages of having a process to determine your ideal clients:

1. Qualifying system. When you determine the criteria for your ideal client it will actually be a qualifying and sales tool. Why not have a tactful question process where the prospective clients answers to your questions determine whether they are your ideal client are not.
   
2. You’re in charge of selection process + decision to work together. As a service provider, do you ever feel like you’re trying to convince the other person that they need your services? Even a little bit? Here’s the truth: You are either in charge of selecting your clients are you are giving them the power to select you. It’s better for prospective clients to convince you that they are the right fit for your services instead of you convincing them they need you.
   

Can you name even more advantages then I’ve listed of having a process to determine your ideal clients?

If you are a start-up entrepreneur or small business owner what determines your ideal client?

If your version of an ideal client changes over time with the life cycle of your business, what is the process you use to determine?

Share your criteria with the rest of us in the comment section below.

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Marketing Stories Podcast w/Steve Woodruff

Steve Woodruff and his company Sticky Figure teaches small and mid-sized businesses how to brand themselves effectively.

Steve has worked with companies of all sizes to define market strategy and develop core marketing messages that stick.

You may learn more about Steve and enjoy his blog at www.Stickyfigure.com

For your convenience, I’ve listed the time of our discussion points if you’d like to advance to a topic of interest:

See the red slider bar located on the audio player? Simply take your mouse and slide it to the time-stamped subjects I’ve listed below for you.

1. 4m 57s-As small business owners, what should we know about social media and having a Return on Investment (ROI)?

2. 8m 28s-Steve’s guidance on how small business should assess social media strategy.

3. 12m 30s-Steve’s guidance of how small business owners can brand themselves using social media.

4. 19m 23s-The 3 components to having a successful social media strategy in 2010.

5. 27m 00s-Steve answers my rapid fire personal questions.

Marketing Stories Podcast…

Contains discussions with small business marketing and social media change agents and thought leaders. It’s a marketing sociology + storytelling audio think tank and talk track.

Get all current and future episodes delivered automatically to your iTunes podcast playlist by clicking on FREE subscribe via iTunes button below.

Episode 1: Gary Vaynerchuk, Wine Library TV & Crush It!

Episode 2: Steven Pressfield, Author of The War of Art & The Legend of Bagger Vance

Episode 3: Liz Strauss and Social Media Straight Talk

Episode 4: John Jantsch of Duct Tape Marketing

…and so many more podcast episodes.

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Portland Marketing Agency Shares Your Small Business Inspirational Story

We love a great story, don’t we. Typically, we tend to hear a story and we decide to share with people who share a like-minded world view as us or the story teller. Small business marketing is about sharing a story that people want to hear and will share with others.

We think start-up and small business owners, especially our fellow Portland, Oregon small business owners, want to hear and share great small business stories with one another.

That’s why we started a podcast called Marketing Stories podcast on iTunes. If you’re not familiar with a podcast-think internet radio show. On our show, we interview small business marketing and social media thought leaders and then share our interviews with startup entrepreneurs and small business owners like yourself.

Overcame unique challenges to start your business.

We are looking to share the unique challenges you overcame to start and sustain your own business.

Your story is one we want to share with others if you…

• Own your own business
• Overcame a physical, financial, or otherwise challenge to start and sustain your business
• Think your story may help another entrepreneur or small business owner facing a similar challenge

But I’m too shy to ever tell my small business story…

Perfect, then people just like you listening to your story will be moved because they will sense you are not trying to publicize yourself, but rather just humbly sharing the challenges you faced in starting your business.

How can you possibly share your small business inspirational story with others:

• Email member@strategicincubator.com and provide us with a very brief overview of your small business story and how you overcame a challenge
• We will contact you and have a discussion about your story in more detail

If the Strategic Incubator shares your small business inspirational story, will we try to sell you our marketing agency services?

No.

Want to see a great small business inspirational story?

You or anyone you know have an inspirational small business story that others will want to share?

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Marketing Stories Podcast w/Thomas Clifford

Join me as my interview guest on this Marketing Stories podcast is Thomas Clifford. Thomas is a corporate multimedia/video producer, director and marketing storyteller that helps us humanize a business message.

Thomas produced hundreds of videos for hundreds of organizations. From rock’n'roller to documentary film maker, Thomas equips us to “convert people-centered stories into gold.”

Thomas is a masterful communicator using video or blogging. His blog, found here, is an Ad Age Power 150 blog and his expertise can also be found as an expert blogger at Fast Company.com, Mindful Media: The Quest for Engagement.

For your convenience, I’ve listed the time of our discussion points if you’d like to advance to a topic of interest:

See the red slider bar located on the audio player? Simply take your mouse and slide it to the time-stamped subjects I’ve listed below for you.

1. 6m 59s-What Small Business Owners should understand about why stories should be a component of our overall marketing strategy.

2. 9m 35s-What is most important in creating a believable marketing story?

3. 13m 37s-The near impossible task of trying to change someone’s worldview.

4. 18m 47s-The greatest challenge we face in sharing our unique marketing stories with others.

5. 21m 37s-How has social media changed how we share our unique marketing stories?

6. 24m 16s-What does content marketing mean to small business owners?

7. 26m 26s-Tom’s advice on choosing the right communication medium for our ideal clients.

8. 30m 08s-Tom’s advice to the argument: I don’t have enough time or money to create great content marketing.

9. 35m 10s-Tom answers my rapid-fire personal questions

Music from CCMixter:

Bogi Beat Budapest by hepepe

The Shack Song by Justin Gordon

Sometimes by Airtone

Anima Instrumental by St. Paul

Maybe I Should Stay by Dabna

Piano ‘09 by The 3AM Association

Open Wide by Scomber

Marketing Stories Podcast…

Contains discussions with small business marketing and social media change agents and thought leaders. It’s a marketing sociology + storytelling audio think tank and talk track.

Get all current and future episodes delivered automatically to your iTunes podcast playlist by clicking on FREE subscribe via iTunes button below.

Episode 1: Gary Vaynerchuk, Wine Library TV & Crush It!

Episode 2: Steven Pressfield, Author of The War of Art & The Legend of Bagger Vance

Episode 3: Liz Strauss and Social Media Straight Talk

Episode 4: John Jantsch of Duct Tape Marketing

…and so many more podcast episodes.

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2 Complimentary E-Books of How To Make The Most of Your Small Business Social Media

Story Innovation Labs and Story Worldwide, like us, believes in connecting business brands to stories that people want to hear and share.

I’d like to recommend you download two E-Books that can help you make the most of your small business social media engagements.

1. Social Media Engagement Made Easy. This E-Book is a social media “how to” guide to real-time publishing and online conversations.
2. Listen Up! How To Make The Most of Social Media. This E-Book is a wake-up call of regarding social media as just another media channel.

Let me know if you want to start a discussion on all the great small business social media lessons learned from these 2 E-Books.

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How Our Sunday Discovery Will Bring A Revival To Your Small Business Blog Content

As a small business owner, I bet you believe you have nothing in common with a gifted minister or a popular magazine publisher. It turns out–you have more in common then you may have imagined.

I would also mention I think you have different content marketing goals as a small business owner vs. an internet marketing professional. So how can we learn from content marketing experts and apply to our small business in a relevant, profitable, and time efficient manner?

If you have an open mind and less than 10 minutes to spare, I can show you a time-tested strategy that will enable you to build more meaningful online relationships with your ideal clients in less time and with less effort with a blog content strategy that does not require you to be a minister or a magazine publisher.

I explain this blog content strategy for small business owners in the video below.

We are going to practice what we preach starting in February. Starting in February, our blog and two of our most recent clients are implementing this “sermon” blog content strategy we shared with you. We will provide updates and let you know our experience.

If you’re a small business owner and either have a blog or will soon have one, what do you think about this blog content strategy we shared with you in our video?

In our video, I shared with you the 3 advantages I see in implementing this blog content strategy:

1. Pre-Determined ideal client content
2. Think like a publisher and have an easy blog content publishing calendar
3. Deliver content in the context of how adults learn

Here are even more reasons to consider implementing this content marketing strategy across your various social media channels:

• You suspect that people who might be reading your small business blog are tuning you out without getting your message, let alone acting on it. How might this change if your entire monthly content was focused on exploring and expanding solutions to your clients greatest challenges- one major frustration or challenge at a time each month.
  
• After you decide upon your top 12 (12 months) “blog post sermon series,” you can systematically prepare your content months ahead of time vs. waiting till inspiration finds you after a coffee and then start writing about what you think at the time people want to learn from you.
• Consistency. You will have an easier time consistently creating great content if you follow our 3x week publishing schedule. Imagine if every Monday you published a podcast interview with either a thought leader in your field or even an interview with your potential ideal clients having a discussion focused on their greatest challenges or lessons learned; Every Wednesday, you might create a 4 minute or less video created on your flip video camera where you answer a most frequently asked question for your readers; Friday, you might write a blog post about an interesting case study in your industry offering your perspective on how this company or client implemented something that is practical and relevant for your readers business.
  

What am I missing?

Share your comments in the blog comment section below.

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As A Small Business Owner, What Does Sustainablity Have to Do With Happiness?

As a small business owner with a family and a life outside of work, I want a sustainable business.

Sustainable is a word we don’t often hear in regards to business. I bet if I asked you to define what sustainable means within the context of your business, we would most likely have a variety of answers.

I’d like to share a recent virtual seminar module we offered to start-up solopreneurs and small business owners as part of a larger seminar series called, The Solopreneur Footprint. In this video, we discuss and apply the environmental definition of footprint to our small business. Please note: This presentation is not about environmental stewardship.

It includes:

1. A 1 hour audio seminar (mp3)
2. A live Question & Answer session
   
3. An Action Guide as a compliment to audio seminar for enhanced learning

Here’s what you should do now:

1. Download this Action Guide (PDF) as a compliment to our audio seminar. Helpful Hint: Do you see the link “Download this Action Guide?” Do you see right in front of the words “Download this Action Guide” the image of a note sheet of paper? Take your mouse and hover over that note sheet image and you will have plenty of neat options to download, print, or just view live.

2. Listen to audio seminar now by pressing play button or time-shift and listen whenever and where ever you want by downloading to your favorite mp3 hand held device.

Please consider advancing to 4m and 12 seconds of this audio seminar to avoid my caller greeting and introduction overview.

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The Top 3 Objectives of Your First Meeting With Your New Client

As a small business owner join us in this conversation of how to make the most of your first meeting with a new client.

The goal of this video is for you to share your top 3 objectives of what you are trying to achieve from your first meeting with a new client that will benefit both you and your client.

You saw the video and now I’m asking you to share your answer with the rest of us.

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In 5 minutes: How to Coordinate Your Best Interview Podcast

Are you conducting podcast interviews with thought leaders in your industry, especially if you are a local business owner?

[Small Business Owner] My top 2 reasons why I’m not interviewing experts and customers are…?

If you are a small business owner and you are delivering either a local or virtual service and you’re not convinced podcasts can help position you as a niche market expert and even help you get found in the top of the search engines in the way your ideal clients are searching, what are the top 2 beliefs preventing you from interviewing relevant people addressing the top challenges and frustrations that your ideal clients are searching for solutions and making this interview audio recording available for people to listen to anytime and anywhere on their favorite hand held mp3 device or phone?

1. Reason #1
2. Reason #2
   

Have you wondered what it might be like to coordinate relevant podcast interviews with your clients (past + current) and your ideal clients while addressing their greatest challenges for all to hear and download for on-demand listening?

Well if you are currently conducting podcast interviews and you would like to improve the quality of your podcasts, I suggest you start with a simple measure of delivering better coordination between you and the person you’re planning on interviewing.

I’ve provided you with a 5m video overview and an actual Microsoft Word document example for you to download and repurpose for your podcast interviews.

At 2 minutes & 37 seconds, I enlarge the portion of text so you can see exactly what I’m talking about on the video. Also, the document on your video screen is available for instant download below.

Click Here and download my Podcast Interview Worksheet example and modify for your podcast interviews.

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Review: 5 Things You Must Uncover Before You Hire A Marketing Consultant or Coach

More and more small business owners are hiring proven marketing consulting and coaching agencies to equip them with a marketing system they can implement and manage without the continued use of the marketing consulting and coaching agency.

Have you ever considered or actually hired someone to help you with your marketing strategy and execution? If so, was it a good or bad experience?

I respect John Jantsch of Duct Tape Marketing very much. In fact, I’ve worked with him in my past and would recommend his amazing book, Duct Tape Marketing, to all small business owners. Something you should know about John–he’s not normal! John has that amazing ability to be a successful small business owner, coach, author, & speaker. He does all of these things well and doesn’t sacrifice one area to be great in another area. Besides, he is such a good guy.

Two days ago, I saw a Twitter message from him providing a link to a new post he wrote entitled, The 5 Things You Most Uncover Before You Hire A Consultant or Coach.

My goal is for John’s post to help you if you’re considering hiring a marketing consulting or coaching agency.

Summary: The 5 Things You Must Uncover Before You Hire A Marketing Consultant or Coach

• Are they strategic thinkers? John says, you should look for a listening consultant/coach with “big ears” that will not prescribe a one-size fits all approach to small business marketing. I tell our clients that we must link your strategic marketing vision with revenue producing day to day activities.
  
• Do they have the right kind of experience? Anyone can call themselves a consultant or coach. What is their specific experience that made them successful in Corporate America and as a small business owner themselves? I share with our clients that we are focused on small business owners with a highly focused niche from start-up to $3 million dollars a year in revenue. In this example, our business is not ideal for a Fortune 500 company.
  
• Do they employ a process framework? Can your prospective consultant or coach demonstrate a clear process or system showing you how they are going to partner with you and take your from where you are to where you want to be in your marketing? Is there a clear time table or schedule of delivered events?
  
• Can they demonstrate documented results? Great consulting and coaching agencies believe the best form of selling is when other satisfied clients are willing to share their results and experience with you.
  

• Do they have a network of relationships they can share? John says this about a demonstrated network of relationships, “a coach that has built relationships with “best of class” providers, mentors, advisers, and strategic partners is probably more prepared to serve your long term needs and make introductions to the kinds of resources and people that can impact your business in ways that no Power Point deck of good ideas ever will”

How will this post help you to possibly interview and hire a marketing consulting or coaching agency?

I’m curious, if you’ve hired a marketing consultant or coach before, what are the top 2 reasons you did so?

1. Reason #1
2. Reason #2

If you’ve never hired a marketing consultant or coach before, what are the top reasons preventing you from doing so?

1. Reason #1
2. Reason #2

Click here and you can read John Jantsch’s American Express Open post, The 5 Things You Must Uncover Before You Hire A Marketing Consultant or Coach.

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Strategic Tea w/Mark Silver of Heart of Business

I would become a regular tea drinker if I could share it with Mark Silver, Founder of Heart of Business based in my home town of Portland, Oregon.

Mark & I met once before when our mutual friend Pamela Slim came to town for a local Escape From Cubicle Nation workshop.

Mark & I decided to meet and discuss our 2010 intentions of finding new ways to join & partner with our great Portland entrepreneur and social media community to build local gatherings that may have an impact on Portland and the collective members who gather together.

Mark offers some great small business marketing takeaways in the video. Made me connect marketing to other areas that I’d not considered before. Here is just a sip of our time together. I must say the roasted coconut matte tea and the 90 minute conversation were delicious.

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Marketing Stories Podcast: The Unlikely Sweet Sound of Selling

Have you forgotten what the voice of great selling sounds like?

Yikes! Maybe you’ve never heard great selling because of all the lame people actually trying to sell you stuff.

If you’re a small business owner who hates selling or thinks you have to sound like somebody other than your real self when you are “selling” your services, I have a brief 3m audio clip for you that just might change your mind.

Marketing Stories Podcast…

Contains discussions with small business marketing and social media change agents and thought leaders. It’s a marketing sociology + storytelling audio think tank and talk track.

Get all current and future episodes delivered automatically to your iTunes podcast playlist by clicking on FREE subscribe via iTunes button below.

Episode 1: Gary Vaynerchuk, Wine Library TV & Crush It!

Episode 2: Steven Pressfield, Author of The War of Art & The Legend of Bagger Vance

Episode 3: Liz Strauss and Social Media Straight Talk

…and so many more podcast episodes.

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Wednesday Strategic Marketing Dump

• Jon Swanson, the social media chaplain, could be the best blogger you’ve never read.
• The 3 reasons why you want ask us to help you with your small business marketing are 1) You really don’t want to change. 2) You determined you can’t afford us before you even picked-up the phone and had a complimentary consult. 3) You don’t believe we can help you.
• If you ask the wrong question, you are going to get the wrong answer.
• What has the recession revealed that a good economy concealed in your business?
• 5 ways local small business owners can be found online by getting more from your Google Maps profile.
• Satan is interviewed on you tube.
• Becky McCray and small town business book reviews.
• Brick & mortar small business owners, you can’t use old ROI metrics to measure social media.
• 10 ways small business owners can win with online video and not break the bank.
• Stop reducing the number of people attending your webinars because you’re asking for information that’s not important until they become your client. Do you know how to grow your small business using preview webinars–even if you are a local business? We should talk…
  

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It’s Not A Marketing Sin, But It’s Unwise!

Why can’t most small business owners answer these two questions?

• What are the three top small business marketing sins?
• What are some small business marketing initiatives that are not necessarily marketing sins, but are unwise?

Challenge: Answer these 2 Questions.

I challenge you to answer these two very important questions. Now ask another small business owner and report back on what you uncovered.

Why can’t most small business owners answer?

What’s the real reason why so few small business owners can’t answer these two questions? Share your thoughts and comments below.

Here is what I think…

My take is what John Jantsch of Duct Tape Marketing said, “no matter what your business does, you are in the full-time marketing business. It’s true that people start a business because they are really good at something and rarely is that marketing.”

The small business graveyard is littered with the scorched bones of entrepreneurs who don’t have a proven process to market and sell their services in less time and with less effort.

Most frequent reasons why most small business owners don’t get marketing help.

We believe the top 3 reasons why most small business owners will not take action on receiving some marketing help to grow their business and build more meaningful relationships with their ideal clients are:

• You really don’t want to change and we can’t change your view.
  
• You don’t believe there is someone out there who can really help you at an affordable price.
• You have head trash that small business owners who receive marketing help are weak, and you’re not weak.

I’d be interested in having you share your thoughts on anything of interest discussed in this post.

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A Bad Economy Reveals What A Good Economy Conceals

This recession has taken a toll on us all. It’s personal: marriages, finances, and relationships are impacted. So when we work with start-ups or growing small business owners in the area of marketing and business development, we must be aware of the personal toll this recession has exacted upon us without trying to be a therapist.

The toll is there. It’s in the person who hears you speak or visits your website and dismisses their heart-felt desire to call you because they think they can’t afford your services or the friend who humbles himself to tell you he must close down his business and try to find a job again.

In this video, I ask you one question that can actually help you to understand how we can apply some lessons learned from this current recession.

If you would like to share your answers to our question, we feel certain it may help other small business owners.

You can do so in the comment section below.

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