Josh, our day #2 marketing intern, is up for the challenge. Josh, the son of one of America’s Top Doctors-a plastic and reconstructive surgeon, is our marketing intern. He graduated college, traveled in Europe & Asia, and then applied to become our marketing intern. I’m betting he’s smarter then his friends who opted for quick [...]
I awaken each morning and face a choice of what to wear. I’m lucky that I can wear pretty much anything, but I get to choose. What we wear stands for something. Sometimes I wear an Armani suit I coveted and other times I wear faded jeans. That’s really not unique to me, but what [...]
We like asking people for their thoughts and even if they don’t always respond, at least you cared enough to ask and listen. A Creative Designer-cise So today, Kory Koske-an amazing talent that I’ve worked with over 10 years- (Creative Designer) & I, grabbed the video camera and went to our office to record an [...]
Share your thoughts to my questions related to this topic: Anyone can learn to be a great social media person? True or False. What, if any, differences are there in determining social media success in different countries? How do you determine?
Breast cancer is personal to me. Statistically speaking, it will be for you or someone you know-as well. Over the years, organizations joining the fight against breast cancer have developed symbols that we can associate with breast cancer. A pink _____represents breast cancer support. You probably already answered, but most people associate a pink ribbon [...]
I admit it, I’m an Apple fan. I continue my love affair with my iPad. One area I was not sure I would appreciate is reading books on the iPad. Wow! The iPad has changed how I read books. I’m very reluctant to purchase paper books ever again. If you own an iPad you know. [...]
Are you or someone you know, a healthcare company social media director? Maybe a biotech or regenerative medicine company. If so, watch my brief video and then let’s chat afterwards. Do you agree or not? Regardless, we can agree that if you are the social media director for your healthcare organization, you will be sharing [...]
Now share your latest funny video with me.
Answer in comment section below: How are you facilitating brand/product word of mouth? I’m unique because ____. People are sharing my message because we _____.
About 25 years ago as a young Army officer, I drove through Pennsylvania Amish country. During the drive, I saw a community barn raising from the side of the road. From a respectable distance I saw a barn being built before my eyes. I watched this barn being constructed by a community of people and [...]
Humor is tricky in social media, but tasteful bloopers are a social media funny safe bet. Here are two funny blooper examples: Pastor’s Welcome from Matt Woll on Vimeo. If you’re creating company videos, why not consider keeping your bloopers and creating your own blooper outtake collection. I think tasteful bloopers show humility. People love [...]
Grasshopper, the entrepreneur’s phone system company (we use Grasshopper), created this presentation on The New Entrepreneur-2010 & Beyond. Besides great information on being a new entrepreneur, I also love the slide deck. Did you notice the consistent means of sharing statistics from a slide design perspective? The New Entrepreneur – 2010 & BeyondView more presentations [...]
In my experience with start-up entrepreneurs, small business owners, and big business, here’s the naked truth about social media/influence integration: Fear of really being unique. Control the message. Big companies lose every day by controlling the messages with their self-appointed social media messenger. Patience & entitlement. You’re on twitter, you have a blog, you made [...]
Here’s what I learned about being popular (online) when I wanted to become popular: Being popular doesn’t necessarily mean being respected. Popular people can be anti-social and still be popular. Stop pretending you don’t like being popular. Affinity deceives. Attracting tons of like-minded people is easier than managing dissenters. We resent when we helped you [...]
Photo Credit: Flickr @prakashdaniel. I added my own text. Jon Swanson, The Social Media Chaplain, wrote a great post about the difference between disciples and fans in an online context. Are you attracting disciples or fans? He says it this way, “Disciples change the world; fans just change their RSS feeds.” Come and see. Come [...]
My buddy, Brett stops by the office as I’m watching this video. Brett says, “Can you imagine how much time it took them to rehearse and perfect the timing of this video? I wouldn’t do it.” I say, Me either, I guess that’s why they are more unique then us and have millions of people [...]
This quote comes from Johan Kramer, one-half of the Dutch advertising agency KesselsKramer. Do you agree with his statement? Can you think of any examples of a person or company that successfully built personality and branding first and then created the product?
Are your marketing messages relevant? Who gets to decide? Watch this video for as long as you can stand and then join me for a conversation. What does this video have to do with your marketing efforts? Your marketing messages need to be as relevant to your market as this video message is to the [...]
As a business owner or marketing leader, you will share messages about your products and services that people will avoid. It’s going to happen and you must be prepared. I avoid them. They are avoiding you, so avoid them. I don’t spend one minute trying to convert someone who purposefully avoids me or my services. [...]
Whether you realize or not, if you’re a business leader, you’re in the presentation business. This resource post is for Mac users delivering presentations with Keynote. If you’re a PC, repent and purchase a Mac. How can you deliver your keynote presentations with cutting edge designs for under $50 dollars? Keynote Pro Themes We’ve used [...]
It could happen… I’d find a church that has long since stopped serving people. This building was meant to serve people united by a common hope… I want to serve people in my own way. I could make this church my place of business. After all, businesses can serve people as well as any church-I [...]
Almost twenty-one years ago, I was an Army lieutenant at Ft. Benning, Georgia. My wife and I were expecting our first child and a thug named Saddam was acting crazy. Our unit was alerted we would most likely be deployed as one of the first units in Saudi Arabia and later Iraq. We were granted [...]
My Sunday recollections are: Great small business blogging reconstructed post by Mark Hayward. A method of creating blog posts. Question: Should you abandon long sales copy with a simple screen capture video explaining your offering? Example, we created (click) this one for a service we offered. We are Mac & use Screenflow. PC users like [...]
My Sunday recollections are: A webinar game-day checklist 5 tips before hiring a consultant-(even us) A moving audio slideshow, Loving and Living with Alzheimer’s 10 cheeky business card designs. I love the Google Me card Awesome one-shot musical video by Diane Birch Habit
Mark Silver, Founder of Heart of Business interviews me (Matthew Ray Scott) as part of his Nitty Gritty Heart Interview series. Mark and I initially met in our home city of Portland when our mutual friend Pamela Slim of Escape From Cubicle Nation invited us to her Portland workshop. In this interview, Mark asks me [...]
7 reasons why people don’t return to your (virtual) home: You didn’t invite them back. Your house is messy. Your conversation is not interesting or relevant to your guests. They can’t remember where you live. They didn’t like your other invited guests. ________________. ________________. Share 2 reasons why people don’t return to your blog (company [...]
Oscar Pistorius is the fastest man with no legs. He wants to become the fastest man, but he’s not given the opportunity. He can’t compete with able bodied athletes in the Olympic games not because he is a double amputee, rather because his stumps are attached to two carbon-fiber prostheses. Doesn’t seem fair? And that’s [...]
Lionel Poilane didn’t want to be a baker, but he became one of the most famous. Shortly before his death in 2002, I watched a documentary about his business and his life philosophy. Here is something he said that I’ve never forgotten. How can you relate to this quote? In the documentary, he shared his [...]
I traveled this past week to talk about marketing and enroute I had a moment that I’ll share with you. Buckle-up! I’m the guy in-transit seated in seat 8 C who wears the marketing agency standard issue black turtleneck with the goofy hat. It’s kind of my thing. The most amazing marketing thought came to [...]
I’m Scottish and that means I throw nickles around like manhole covers. My first boss, Steve O’Borski is Minnesota Lutheran and that means he’s just as cheap, but drinks less than us. My boss and I have more in common-we both own great shoes. I was in my first year of sales and I noticed [...]
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