Digital Marketing Masterminds
There’s a reason why governments, royalty, large scale businesses succeed (Usually)
They are not a single entity.
All those with wisdom, have come to learn that as wise as you may be, it doesn’t hurt to share your problems and council with your peers.
Napoleon Hill pointed this out back in “Think and Grow Rich” which if you haven’t read already, we won’t be annoyed if you run off to read now-just remember to come back!
Royalty have advisors, Businesses have consultants and governments are lead by leading groups of the community.
Simply because 2 heads are invariably better than 1.
We joined a Digital Marketing mastermind recently to discuss search engine optimisation, website design, different search engines ranking factors, (Did you know Bing’s reach just skyrocketed recently?), Digital Marketing ROI, Email Marketing etc etc
Sometimes simply to discuss how to handle new clients and scale business.
By being around around your peers and not threatened by them, you can help solve problems but also motivate you to push your business further than before.
You may be thinking “Why would you assist each other?”
Well its simple, there are far too many clients out there for even all of us to work with. Our buddy runs an agency performing digital marketing and seo in new zealand, and he has 12 competitors, all doing rather well in his home town-let alone nation wide!
(Don’t tell our mastermind buddies, but we are actually in 5 other masterminds!)
You should never be the smartest person in the room. Otherwise how can you possibly push yourself to achieve more?
Great athletes only get better by competing with those outside of their comfort zone. Only at the edge do you see growth.
We have found that by teaming up with masterminds in different areas of business, we can solve problems we never thought of trying.
By diversifying your group you have access to artists and thinkers who see problems in different ways.
(FYI set this up in your business also if you have a large team-the benefits are staggering)
Forbes.com points out that the main benefits to working with a mastermind group are as follows:
- Exclusive community of minds
- advice and collaboration
- extend your network
- expand your goals
- get referrals
We have even found clients that would be perfect for our competitors, but were referred to us due to specialities with our skill set.
For instance, we do very well with e-commerce seo, but this can generally be a lot of work involved.
Our mastermind group member specialise in perhaps working with lawyers or dentists, and so refer the e-commerce members to us, and likewise, as good members we will refer clients to them.
Lewis is a former NFL player who got injured and now runs a HUGELY successful online empire, James runs a kick ass video marketing company that just crushes it year on out!
So we decided to help each other out with hints and tips of what seems to be drawing in clients, and more importantly keeping them happy!
To help stoke the fire, we have set a friendly wager to see who can hit a target of $20,000 of revenue in 4 months, from new clients…
A great goal, not too large or too small for you to put the effort in.
With this in mind, a fire has been lit under all of us to compete.
(1 of the members is currently already at $7,000 recurring, which is around 72k per year new revenue!)
With this in mind, we have decided to go into a permission based marketing approach.
In the interest of honesty, we will be releasing a large selection of new content on guest sites and forums to help answer questions, and boost our traffic here.
Reading Jon Morrows Boostblogtraffic.com it seemed immediately evident that blogging for others sites is a great traffic generation technique.
Not so much for the backlinks as most will be no-follow, but more for access to other sites audience who will be perfect for us.
We have decided to create helpful guides for web designers, in the hope to either gain referrals or links to our content.
Look out for us soon at a number of locations with advanced guides to seo for shopify, pinterest seo for beginners and experts, how to add
(If we have done our research you should find us without having to look!)
A huge helping factor would be if you would leave a comment below of any area of seo, digital marketing or ppc that you struggle with so that we can help answer your questions, and create some great helpful content along the way!
Like all our other content, we like to be actionable
How can I set up my own mastermind?
Why just join one when you can LEAD one?
Nothing screams authority then those in charge, and authority always bring in traffic and sales!
Advertise in your local government forums.
Advertise in local business forums
Simply perform a google search for “forum”+”business keyword” if you want to niche down further
Organise a weekly or bi-weekly meet up either via skype or google hangouts
Skype tends to be more private, whereas google hangouts can sometimes allow random members to view/or you can click the wrong button and save a copy of your meeting to your youtube channel
(Not great if discussing clients etc)
Note: We would advise bi-weekly to allow enough time to perform set tasks and goals each time slot)
Make sure to set goals and actions to take for each members.
Allow the members themselves to set reasonable goals, and hold each other accountable.
Be sure to organise with each other in advance.
Send out hangout requests each week to join each members calendar. There is nothing worse then poor organisation to let this slip
Brainstorm with each other new goals and help solve problems
Hopefully this new level of interaction and accountability will help you hit goals you had previously not thought you could reach.
What goals and targets will you set?
The reason we are in so many masterminds is the combined benefit to our current sales has been huge, but not only that, its damn fun!
Let us know how you will use this information, and how you improved in the comments below!