A Social Media Storyteller

What books are you currently reading on your iPad?

I admit it, I’m an Apple fan. I continue my love affair with my iPad. One area I was not sure I would appreciate is reading books on the iPad. Wow! The iPad has changed how I read books. I’m very reluctant to purchase paper books ever again. If you own an iPad you know. [...]

Healthcare & Social Media: Having Something to Say vs. Can’t Say Anything

Are you or someone you know, a healthcare company social media director? Maybe a biotech or regenerative medicine company. If so, watch my brief video and then let’s chat afterwards. Do you agree or not? Regardless, we can agree that if you are the social media director for your healthcare organization, you will be sharing [...]

What funny video almost made you —- your pants?

Now share your latest funny video with me. Image found at http://polinks.com/laughing.jpg

My Top 3 Word of Mouth Marketing SuperGenius Lessons Learned

Answer in comment section below: How are you facilitating brand/product word of mouth? I’m unique because ____. People are sharing my message because we _____.

Building your community social media house

About 25 years ago as a young Army officer, I drove through Pennsylvania Amish country. During the drive, I saw a community barn raising from the side of the road. From a respectable distance I saw a barn being built before my eyes. I watched this barn being constructed by a community of people and [...]

Bloopers: social humility to endearment

Humor is tricky in social media, but tasteful bloopers are a social media funny safe bet. Here are two funny blooper examples: Pastor’s Welcome from Matt Woll on Vimeo. If you’re creating company videos, why not consider keeping your bloopers and creating your own blooper outtake collection. I think tasteful bloopers show humility. People love [...]

The New Entrepreneur-2010 & Beyond

Grasshopper, the entrepreneur’s phone system company (we use Grasshopper), created this presentation on The New Entrepreneur-2010 & Beyond. Besides great information on being a new entrepreneur, I also love the slide deck. Did you notice the consistent means of sharing statistics from a slide design perspective? The New Entrepreneur – 2010 & BeyondView more presentations [...]

The naked truth: social media and business

In my experience with start-up entrepreneurs, small business owners, and big business, here’s the naked truth about social media/influence integration: Fear of really being unique. Control the message. Big companies lose every day by controlling the messages with their self-appointed social media messenger. Patience & entitlement. You’re on twitter, you have a blog, you made [...]

What I learned about being popular when I wanted to be popular.

Here’s what I learned about being popular (online) when I wanted to become popular: Being popular doesn’t necessarily mean being respected. Popular people can be anti-social and still be popular. Stop pretending you don’t like being popular. Affinity deceives. Attracting tons of like-minded people is easier than managing dissenters. We resent when we helped you [...]

Come and see. Come and do.

Photo Credit: Flickr @prakashdaniel. I added my own text. Jon Swanson, The Social Media Chaplain, wrote a great post about the difference between disciples and fans in an online context. Are you attracting disciples or fans? He says it this way, “Disciples change the world; fans just change their RSS feeds.” Come and see. Come [...]

Being unique can seem like dancing on a treadmill

My buddy, Brett stops by the office as I’m watching this video. Brett says, “Can you imagine how much time it took them to rehearse and perfect the timing of this video? I wouldn’t do it.” I say, Me either, I guess that’s why they are more unique then us and have millions of people [...]

Marketing truth or dare?

This quote comes from Johan Kramer, one-half of the Dutch advertising agency KesselsKramer. Do you agree with his statement? Can you think of any examples of a person or company that successfully built personality and branding first and then created the product?